Month: April 2022

American fashion brand Ralph Lauren will be an entrepreneur at Metavers

American fashion brand Ralph Lauren is preparing to enter Metavers soon as the company has submitted nine trademark applications to the US Patent and Trademark Office (USPTO) for the Polo, Ralph Lauren and its polo player logos. Its applications cover virtual fashion shows, NFT backed multimedia, virtual hotels and restaurants, and virtual clothing, footwear and perfumery.

Mike Condoudis, a USPTO licensed trademark attorney and a member of the US Supreme Court bar, shared details of the application on his Twitter account.

Recently, several fashion brands, including DKNY, PSG, Cher, Tommy Hilfiger, Saks Fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew, have also submitted patent and trademark applications for entry into Metavars. Brands want to offer virtual clothing, footwear, home decor items, NFT and digital collectibles.

American fashion brand Ralph Lauren is preparing to enter Metavers soon as the company has submitted nine trademark applications to the US Patent and Trademark Office (USPTO) for the Polo, Ralph Lauren and its polo player logos. Its applications cover virtual fashion shows, NFT backed multimedia, virtual hotels and restaurants, and virtual clothing and footwear.

Fibre2Fashion News Desk (KD)

Partner with MADworld to venture into Japanese brand BAPE Metavers

MADworld, an initiative backed by Animoca Brands, has announced a partnership with Japanese fashion brand A Bathing Ape, known as BAPE, to be an entrepreneur in Metaverse. In partnership with BAPE, MADworld will create an integrated approach to integrating streetwear, gaming, tokens and multi-metavers experiences for the global BAPE fanbase and beyond.

MADworld is dedicated to bringing the best global culture to Web3 and wants to use Web3 technology and its UMAD tokens ($ UMAD) to promote the goal of connecting, culture and reaching out to the public.

BAPE has been one of the most iconic streetwear brands in the world since Harajuku, Tokyo, Japan was founded in 1993. BAPE’s labels include A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which is sold in stores across Asia, North America and Europe. Recently, BAPE launched (B) apetaverse, its first non-fungible token (NFT) project, which contains 10,000 unique, high-quality 3D NFTs, BAPE said in a media release.

MADworld, an initiative backed by Animoca Brands, has announced a partnership with Japanese fashion brand A Bathing Ape, known as BAPE, to be an entrepreneur in Metaverse. In partnership with BAPE, MADworld will create an integrated approach to integrating streetwear, gaming, tokens and multi-metavers experiences for the global BAPE fanbase and beyond.

Fibre2Fashion News Desk (KD)

International Fashion Week Dubai is the first NFT to be transformed

International Fashion Week Dubai (IFWD) has achieved a groundbreaking feat by introducing NFT, one of the largest fashion shows in Dubai. The move follows the great success of International Fashion Week Dubai with plans to enter e-commerce after the first B2B session of the event, which was attended by buyers, investors and brands of IFWDS13.

“We are grateful to all the people who have made this event a great success. This year, it was difficult to organize International Fashion Week in Dubai, especially after the Russian-Ukrainian crisis. We have the full support of IFWD, and all our team members and sponsors have come together to make the event a success. Today, we can proudly say that IFWD has become an event that brings together all the fashion lovers of the world on one platform, “he said. Cheryl Dias, Founder and Managing Director. “The 13th season of IFWD was spectacular and we are preparing for the 14th season of IFWD in November 2022.”

The fashion industry continues to evolve as brands create pieces to meet the needs of their customers. IFWD stands as a platform to help fashion designers showcase their craft. The 2022 edition was even more spectacular, with organizers bringing the rapidly emerging metavars to the fore through the introduction of the NFT, organizers said in a press release.

International Fashion Week Dubai (IFWD) has achieved a groundbreaking feat by introducing NFT, one of the largest fashion shows in Dubai. The move follows the great success of International Fashion Week Dubai with plans to enter e-commerce after the first B2B session of the event, which was attended by buyers, investors and brands of IFWDS13.

The event began with an exclusive opening gala dinner featuring the presence of royal families from different countries such as Sheikh Mohammed bin Maktoum Al Maktoum and Sheikh Jawaharlal Nehru Khalifa Al Khalifa. IFWD Season 13 Fall / Winter 2022 features regional and international designers worldwide. Lots of fashionistas and celebrities gathered at the IFWD S13 in person to celebrate the 2022 Autumn / Winter Collection in a 4 day event.

Among the designer collections at the event are Walid Ataullah (Lebanon), Juan Gerardo de Lascurain Gosler (Mexico), Khaleej Times, Marksena (Poland) ‘s La Vitta Prei, Nicolata Galler Mason (Romania), Uzbek. , Ideal, Indifri Couture), Hanayen Emirati Abaya, Huzior Galleria by Iwona Huzior (Poland), Butterfly Couture by Rashida Yamani (India), Marlu, Noza Nova by Paulina Lecka (Poland), FUSSÉT, Amstone Amber (Poland) and others.

Galleries Lafayette Paris, the event’s headline sponsor, has partnered with IFWD for two seasons in Dubai, which will also move to International Fashion Week Paris during IFWP in September 2022. Galleries Lafayette is a high-end French department store chain and the largest in Europe, housing more than 3,500 brands across multiple departments.

IFWD raises the bar by launching an e-commerce marketplace where brands and designers can benefit from sales. The official B2B forum was also launched at the event as a dedicated day, allowing all participating businesses to engage with real buyers, investors and the media. International fashion and excellence awards were also given to 20 influential designers during the show.

Fibre2Fashion News Desk (RR)

Munich Fabric Start’s view premium selection to make a comeback in June

The idea of ​​an exclusive premise Munich Fabric Start It will be held June 21-22, two years after the epidemic-induced break. See Premium Selection Autumn. Winter 23/24 will welcome the textile and fashion industry at the MVG Museum in Munich, showcasing the first color and material trends and a selected, high-quality product portfolio.

“We are proud that leading agencies, textile and accessories manufacturers as well as premium weavers are reviving the well-known and beloved view summer spirit with us. European premium ready-to-wear viewers can therefore expect an unparalleled mix of physical reunions with business platforms, trend pools and long-term partner companies. ” Sebastian Klinder, Managing Director of Munich Fabric Start Exhibitions GmbHSaid in a press release.

About 250 new collections of fabrics from Germany, Italy, Turkey, France, England, Greece, Spain, Denmark, Hong Kong, China and Japan will be presented at Fabrics Fabrics, Extra, Design Studio as well as Denim and Sportswear.

The exclusive preview of the Munich Fabric Start will be held June 21-22, two years after the epidemic-induced break. See Premium Selection Autumn. Winter 23/24 will welcome the textile and fashion industry at the MVG Museum in Munich, showcasing the first color and material trends and a selected, high-quality product portfolio.

Munich Fabric Start and Bluzone will follow fresh ideas and new areas in autumn

The textile and fashion industries are also invited to the next Munich Fabric Start Autumn. Winter 23/24 from 30 August to 1 September at MOC Munich and 30-31 August at Zenith Ariel in the Bluzone.

Fibre2Fashion News Desk (DS)

Fashion brands open virtual stores in Metaverse

American fashion brand DKNY and UK-based department store chain Selfridges have opened their virtual store at Metavers, recently concluded Metavers Fashion Week, hosted by Virtual Social World Decentralia. Tommy Hilfiger also took part in the event to showcase Spring 2022 collections and host a digital retail platform where customers can purchase NFT for their avatars or purchase physical items from within Metavers.

More than 70 brands, artists and designers took part in the fashion week. Dolce & Gabbana, Dundas, and Etro, The Fabricant, Kid Super, and NFT superstar FEOCiOUS are some of the brands that showcased their digital collections at the event.

As part of the event, DKNY has provided avatars with a unique, immersive experience for the Virtual Retail Expo – the theme of the 2022 spring campaign ‘Do Your Thing’. The campaign reinforces the underlying values ​​of the brand’s policy – personality and self-expression, both of which are encouraged and strengthened in Metaverse, the company said in a statement.

American fashion brand DKNY and UK-based department store chain Selfridges have opened their virtual store at Metavers, recently concluded Metavers Fashion Week, hosted by Virtual Social World Decentralia. Tommy Hilfiger also attended the event to showcase Spring 2022 collections and host a digital retail platform for NFT.

“This is the first meta department store in the history of Web3 and anyone can go! Interact as a guest or connect your crypto wallet to access all the features, keeping your world progress and digital assets secure, ”Selfridges said on his social media accounts.

“When I founded the brand under my name in 1985, I never imagined I would see a time when fashion weeks would be held in a 3D, completely virtual world,” he said. Tommy Hilfiger. “As we explore Metavers further and offer all of it, I am inspired by the power of digital technology and the opportunities to engage with the community in an engaging, relevant way.”

Fibre2Fashion News Desk (KD)