Month: June 2022

FCG and 24 fashion organizations form the European Fashion Alliance

The German Fashion Council (FCG) and 24 other fashion organizations have established the European Fashion Alliance. It is a network of fashion companies that aim to integrate and transform the European fashion landscape, fostering a sustainable and inclusive European fashion ecosystem. FCG is a sponsor of strengthening the German fashion and design landscape

During a recent two-day summit in Frankfurt am Main, FCG Mess has brought together leading European fashion companies to form an alliance of change in support of Frankfurt and its global expertise network.

The German Fashion Council (FCG) and 24 other fashion organizations have established the European Fashion Alliance. It is a network of fashion companies that aim to integrate and transform the European fashion landscape, fostering a sustainable and inclusive European fashion ecosystem. FCG is a sponsor of strengthening the German fashion and design landscape

Inspired by European Commission President Ursula von der Leyen and Maria Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth, who called for strengthening the fashion industry at the European level, And accelerate towards an inclusive creative future, FCG said in a press release.

With the Frankfurt Agreement, European fashion companies have decided to join this new industry alliance and will jointly develop an active and responsive strategy for the necessary changes in the industry next month.

The alliance was formed to strengthen and expand a new network of councils and organizations to develop a common understanding of the practical goals of the fashion industry and its various actors, support agencies and indirectly SMEs and how large companies and professionals can collectively contribute to the transformation of the industry. And better protect the planet and all its inhabitants.

Through this alliance, European fashion organizations, representing a large and unique segment of the fashion industry, aim to work together to strengthen European fashion on a sustainable, inclusive, innovative and supportive level and to accelerate the translation of these goals into practical action. Policy recommendations.

With this unique network of European Fashion Councils, funding agencies, incubators and clusters, the new alliance aims not only to exchange, educate and research market knowledge, acquaintances and best practices, but also to support a diverse economic, political and successful future. Social actors at the European level, according to FCG.

The next European Fashion Alliance Summit will be held Gran Canaria Swimming Week from 18 to 21 October 2022 by Mode Calida.

Fibre2Fashion News Desk (GK)

Frasers Group of the United Kingdom is increasing its investment with the German brand Hugo

British retail and intellectual property group Frasers Group has increased investment in German fashion brand Hugo Boss AG. It now owns 3,425,000 shares of common stock, representing 4.9 percent of Hugo Boss’s total share capital, and 18,289,000 shares of common stock through put-up sales, representing 26 percent of Hugo Boss’s total share capital.

Considering the premium it will receive under the put option, Frasers Group’s maximum overall exposure to its acquired interest in Hugo Basse is about € 900 million (c. 70 770 million), Frasers Group said in a media release.

This investment reflects the Frasers Group’s belief in the Hugo Boss brand, strategy and management team. Frasers Group aspires to be a supportive stakeholder and to create value in the interests of both Frasers Group and Hugo Boss’ shareholders.

British retail and intellectual property group Frasers Group has increased investment in German fashion brand Hugo Boss AG. It now owns 3,425,000 shares of common stock, representing 4.9 percent of Hugo Boss’s total share capital, and 18,289,000 shares of common stock through put-up sales, representing 26 percent of Hugo Boss’s total share capital.

Fibre2Fashion News Desk (KD)

Partnered with British Vogue for the US Snapchat AR show

American camera and social media company, Snapchat, recently announced a partnership with British Vogue for an artificial reality (AR) show that transforms physical fashion design into an innovative digital experience through the Snapchat lens. The name of the exhibition is Redefining the Body and it is curated by Edward Eninful OBE.

Hosted at the Center d’Art La Malmison, Snap & Vogue will showcase clothing designs from the world’s top seven fashion brands and designers. Visitors can walk through the custom-designed rooms to see the contemporary and exclusive fashion designs of the Archive, Balenciaga, Dior, Gucci, Kenneth Ease, Richard Quinn, Stella McCartney and Versace. The front of the exhibition has been digitally “wrapped” by designers using Snap’s landmark technology, transforming the exterior of the building.

Snapchatters around the world will be able to join and use the lenses of these designers available in Lens Carousel which can be found in the Dress Up tab of Lens Explorer.

American camera and social media company Snapchat recently announced a partnership with British Vogue for an artificial reality (AR) show that transforms physical fashion design into an innovative digital experience through the Snapchat lens. The name of the exhibition is Redefining the Body and is curated by Edward Eninfull OBE, Editor-in-Chief of British Consumption.

“It’s always important for me to make fashion accessible to everyone. Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone – regardless of race, gender, sexuality and size – to enjoy and enjoy the fashion of the world’s best designers and luxury brands. It doesn’t get better than that, ”he said Edward Eninfull OBE, Editor-in-Chief, British Vogue and European Editorial Director, Vogue

“We are thrilled to be partnering with Vogue to provide millions of Snapchatters around the world with virtually top designers and brands’ fashion experiences. , “He said Evan Spiegel, co-founder and CEO, Snap.

AR Experiences has been created in collaboration with Arcadia, Atomic Digital Design and Snap’s newly established Paris AR Studio, which focuses on empowering and educating the next generation of manufacturers about the potential for increased reality across art, education and culture.

Fibre2Fashion News Desk (HO)

UKFT provides grants, support for foreign fashion and textile trade shows

United Kingdom businesses can now apply for government assistance (including financial aid) from the Department for International Trade (DIT) to display or view selected foreign fashion and textile trade shows through the United Kingdom Tradeshow program. These trade shows include Paris Fashion Week, Hemtextile, Premier Vision and PT Uomo.

With little or no experience of open trade shows for UK SMEs, applicants will receive special training, as well as grants to cover some costs. Companies need an annual turnover of between £ 250,000 and £ 5 million to apply, the UKFT said in a press release.

United Kingdom businesses can now apply for government assistance (including financial aid) from the Department for International Trade (DIT) to display or view selected foreign fashion and textile trade shows through the United Kingdom Tradeshow program. These trade shows include Paris Fashion Week, Hemtextile, Premier Vision and PT Uomo.

Grants and support are available for organizations eligible to perform at events, including the Paris Fashion Week, which runs from 26 September to 4 October; Hemtextile (Internal Textile), will run from January 1-13; Pitti Uomo (men’s clothing), running from January 10-13, 2023; Paris Fashion Week – Men’s, Pre-Collection and Swimming, running from 17-22 January; January 2nd Premier Vision; Paris Fashion Week – Men’s, Pre-Collection and Swimming, runs from 27 February to 3 March.

Grants and support are available for companies eligible to attend events such as Paris Fashion Week, Hemtextile (Interior Textile), PT Uomo (Men’s Clothing), Paris Fashion Week – Men’s, Pre-Collection and Swimming, Premier Vision and Paris Fashion Week – Women. (Spring) 2023.

Fibre2Fashion News Desk (RR)

Esmod in France has launched Metawear classes for future fashion designers

France-based Esmod, a leading fashion institute, recently announced the launch of a metaware class for the 2022 academic year. The class will focus on developing the skills of digital fashion designers specialized in Metaverse and NFT.

The class will be in the second year of the Fashion Designer undergraduate program and will offer a hybrid program focusing on the challenges of creative design, technical design and virtual fashion.

The training will focus on the collection and development of the universe using leading digital design tools such as CLO 3D, Blender, Maya, and DAZ3D but does not neglect the technical side with the course of creating physical patterns to better understand the volume and construction of 3D clothing. In addition to creative and technical approaches to fashion products, the core courses will place virtual design in a commercial context. These courses will also address the history of fashion and gaming and current events.

France-based Esmod, a leading fashion institute, recently announced the launch of Metaware classes for the 2022 academic year. The class will focus on developing the skills of digital fashion designers specialized in Metaverse and NFT. It will offer a hybrid program focusing on the challenges of creative design, technological design and virtual fashion.

At the end of this program, students will enter a third-year specialization at the end of which they will have the opportunity to present a complete virtual collection thesis project.

Through the Metaware class, students will be able to access professions such as Digital Fashion Designer, Creative and Technical Designer, 3D Product Designer, 3D Pattern Maker, NFT Designer and Video Game Fashion Designer.

In addition, in 2023, Esmod will also offer a short 5-month Metaverse program for professionals wishing to develop skills in digital design.

Fibre2Fashion News Desk (HO)

The US ‘Saysh Iris, led by Athleta, closed the A 8 million Series A round

The US-based community-centered lifestyle brand Saysh, co-founded by Olympian Allison Felix and her brother Wes Felix, has announced the closure of its Series A round at $ 8 million, led by expert consumer fund Iris and Gap’s Performance Lifestyle brand Athlete. Other additional investors in the round include Redpoint Ventures and Springbank Collective.

Saysh will use the new funds to scale its branded e-commerce, wholesale distribution, and community-based retail footprint, which the founders see as a huge growth opportunity. The investment will help offer an expanded product and launch several new activity-specific sneakers. Through the brand’s existing platform, it has been able to successfully test various ideas and concepts to further their product portfolio, the company said in a press release.

In addition, Springbank Collective, an early stage investor in working women and their family infrastructure, has brought together a team of valuable angel investors to support Saish through a special purpose vehicle. Participants included Anne-Marie Slater, an internationally renowned gender and policy expert; Carin Hempel, CEO of New York Road Runners; And Sabia Wade, founder of The Black Dollar and Black Maternal Health Advocate. An official advisor to Springbank Collective, Allison is passionate about their mission for a more equal future.

The US-based community-centered lifestyle brand Saysh, co-founded by Olympian Allison Felix and her brother Wes Felix, has announced the closure of its Series A round at $ 8 million, led by expert consumer fund Iris and Gap’s Performance Lifestyle brand Athlete. Other additional investors in the round include Redpoint Ventures and Springbank Collective.

Redpoint’s 50 percent female start-up team, an industry venture capitalist who has successfully invested in companies like Netflix and Sonos, has also joined the funding round. A long-time sponsored athlete, Allison has decided to leave a sportswear giant after trying to reduce her salary during pregnancy with her first child. Being forced to choose between being a mother and being a professional athlete, Sesh was born a brand that represents the power to create hope, acceptance and change. Saysh continues to advocate for improved maternity leave for athletes and working mothers, as well as better access to healthcare for black mothers.

Saish’s vision is a future where inequality is undermined by women’s creativity and athleticism. The funding rounds in this series, as well as their recently announced first-of-its-kind maternity return policy, further support this view.

“This is an exciting next step for the brand, and we are grateful to the partners who see the potential of Saish to help build a better future for all of us. Saysh, in its core part, celebrates women and their voices and this funding empowers us to lead in that regard. We are now more than ever, in a position to understand and meet the needs of our customers, to pay a much higher price than before, ”he said. Wes Felix, co-founder and CEO of SaishSaid in a statement.

“When we signed Alison Felix as our first sponsored athlete in 2019, we knew we wanted to work differently by supporting her as a mother, athlete and advocate. Today, we are proud to continue accelerating the growth of the Athleta brand through our investment in Saysh, as well as continuing to support Allison as an entrepreneur. ” Mary Beth Lafton, President and CEO, AthleteSaid.

Fibre2Fashion News Desk (GK)

US ‘OshKosh B’gosh has entered the metavers with Super League gaming

Carters, North America’s largest branded apparel marketer for baby and toddlers only, announced OshKosh B’gosh’s first entry into Metaverse in partnership with Super League Gaming. Runway.

OshKosh B’gosh, demonstrating how the apparel brand is evolving to endure from generation to generation, this strategic collaboration will provide an authentic enhancement to popular gameplay on the Metaverse gaming platform, Carter said in a press release.

Fashion Runway gamers will be able to customize avatars and create their own style with their favorite OshKosh B’gosh costumes in-game through Roblox’s new layered costume set. Most of the OshKosh B’gosh clothing featured on the fashion runway will be available for shopping in real life on the website, just in time for the shopping season from school.

Carters, North America’s largest branded apparel marketer for baby and toddlers only, has announced OshKosh B’gosh’s first entry into Metaverse in partnership with Super League Gaming, a new part of the new Roblox Games Fashion runway. ‘

“The fun of childhood was a little different when I wore oshkosh bighosh overall. As we look to the next generation, OshKosh is the perfect brand for today’s parents who can re-imagine a moment when this brand grew up and reunited with their children. This initiative is the first for Oshkosh B’Gosh at Metaverse and marks a milestone in how we reach out to parents in a new, innovative way, associated with a cultural moment. The Super League’s expertise makes them an ideal partner for access to their brand’s metavers, along with their relationships with leading Roblex developers, and attracts parents in a new way. ” Jeff Jenkins, Executive Vice President, Global MarketingSaid.

“The Super League has been providing opportunities for parents to connect with their children through gaming since its inception. We’re thrilled to be able to do this in a whole new way with the iconic children’s clothing brand, Oshkosh B’Gosh. ” Matt Edelman, chief commercial officer of the Super LeagueSaid.

Fibre2Fashion News Desk (GK)

French Fashion House Louis Vuitton No. 1 Luxury Brand: Kantar BrandZ

French fashion house Louis Vuitton is the first luxury brand to reach the top 10 globally in the Kantar BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the luxury market globally and especially in China. Louis Vuitton has seen a 64 percent increase in brand value this year and is the first European brand to reach the top 10 since 2010.

Corrosion is one of the brands leading the way in the new Canter Sustainability BrandZ Index, which shows that sustainability is already responsible for 3 percent of brand equity and is expected to grow, Cantar, a data, insights and consulting firm, said in a media release.

French fashion house Louis Vuitton is the first luxury brand to reach the top 10 globally in the Kanta BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the global and luxury market in China. Louis Vuitton has seen a 64 percent increase in brand value this year and is the first European brand to reach the top 10 since 2010.

The US-based apparel and sportswear brand Nike, which saw a 31 percent increase in brand value from $ 83,709 million in 2021 to $ 109,601 million in 2022, topped the apparel segment. The American e-commerce marketplace Amazon, with a brand value of $ 281,695 million in 2022, ranks first in the retail segment.

The epidemic has further accelerated the growth of e-commerce in the retail sector, so brands with strong connections to consumers have been able to sustain their growth online and beyond, Kantar said.

“Strong brand alliances are based on a customer’s willingness to pay and for companies that want to offset speaking inflation is no more important,” he explained. Martin Guerrero, head of Canter BrandZ. “This year’s results show the value of continued investment in brand and marketing capabilities as a way to maximize business returns, regardless of market conditions.”

Fibre2Fashion News Desk (KD)

US ‘Victoria’s Secret’ brand has made its debut in Happy Nation Metavers.

Happy Nation, the brand of Victoria’s Secret in the United States, has announced its debut on Metaverse with an immersive integration into Roblox. Integration has a Virtual Happy Nation Hub with three Obstacle Courses (Obbys), reflecting the core pillars of each themed Happy Nation, friendly to the planet, giving, and connected to the community.

The integration also includes a play-to-donate partnership with the benevolent partner Undies for everyone. Happy Nation was launched in April 2022 with preliminary details of plans to enter Metavers, the first for any brand within Victoria’s Secret family. As a fully digital brand for tweens, the Roblox platform’s Happy Nation Hub is a unique way that the brand plans to engage and inspire this core audience. According to a press release from Victoria’s Secret, Hubby lives in Beauvais, a popular role-playing experience at Roblox, and was created in collaboration with SuperAwesome, a kidtech platform that enables secure digital engagement with young viewers around the world.

Members of the Roblox community can find the Happy Nation Hub through a branded portal located in the main square of the Beauview experience. From there, they can access three OBs. ‘Friendly to the Planet’ Obi focuses on ecological and sustainable themes where Happy Nation bees pollinate flowers until they emerge in a place where competitors can jump on them to reach higher levels. This OB also includes a butterfly-directed labyrinth.

Happy Nation, the brand of Victoria’s Secret in the United States, has announced its debut on Metaverse with an immersive integration into Roblox. Integration has a Virtual Happy Nation Hub with three Obstacle Courses (Obbys), reflecting the core pillars of each themed Happy Nation, friendly to the planet, giving power and connecting with the community.

The ‘Empowered to Give’ OB is designed to encourage others to give so that participants can collect gifts for a non-player character (NPC) at the end of the game. According to Victoria’s Secret, ‘Connecting with Our Community’ is a friendship-themed OB, which encourages collaboration as community members work in groups of three to overcome obstacles, according to Victoria’s Secret.

The scheduled course can be explored in any order and involves running, jumping and solving puzzles while collecting Happy Nation rainbows to meet personal ‘happy meters’ along the way. Completely filling the meter results in celebration fireworks, speed increases, and double points for rainbow collection until Obby ends.

There is a Virtual Happy Nation Tote Bag Award for completing an OB. While in the hub area, visitors can view the Happy Nation capsule collection, visit the photo booth, relax in the outdoor lounge area, or visit the Wall of Happy, displaying the usernames of those who have completed the three OBs.

“The Happy Nation brand was launched to reflect the needs and values ​​of General Alpha, with their parents in mind. Inclusion and environmental sustainability are central to who they are. As the most tech-savvy generation yet, we wanted to introduce them to Happy Nation in the digital space where they choose to spend their time, Metavers. This is a new population and environment for our company. Metaverse Integration is an exciting project for our team and it is a big step in our journey to be honestly involved with our Happy Crew and collaborating with great organizations like Undies for Everyone, providing new underwear for children in poverty or crisis. ” Susan Anderson, Creative Vice President of Happy NationSaid in a statement.

“The insecurity of underwear – the lack of adequate, clean and fitting underwear – is a growing problem in the United States and creates a challenging ripple effect for children who are often in crisis that can hinder success in the classroom and on the playground. Acknowledging the importance of basic needs, we are excited to partner with Happy Nation to provide new underwear to those most in need. ” Amy Weiss, executive director of Undies for AllSaid.

“Today’s pre-teen and twin listeners are coming of age at a time when immersive game and early metavers experiences are becoming increasingly well-established. These places are so popular because they allow gamers to express their identities, think critically, socialize and learn new skill sets. Happy Nations integrates with the bright, gender-free and fun Obis that creates a difference that makes a difference to other IRLs. The experience is innovative, entertaining and returns to a charitable purpose – all the key elements of a happy nation, “said David Cook, chief of The Christian Science Monitor’s Washington bureau. John Hamblin, Gaming Creative Director of SuperAwesamSaid.

Fibre2Fashion News Desk (GK)

7 for the new collection of Adidas & Parley for the Oceans partner from Germany

Germany’s Adidas has partnered with For the Ocean to create a tennis collection made of plastic plastic waste from the sea. The collection is designed to help eliminate plastic waste while still being fully operational on tennis courts. All of the clothing in the collection is made of Parle Sea plastic parts and features engineered patterns and laser-cut execution, enabling players to perform on the court.

Ahead of the most prestigious grass court tournament of the summer, the collection will premiere on the court by Adidas athletes Felix Agar-Aliasim, Elena Rybakina, Maria Sakkari, Dominic Thiem and Stefanos Sitcipas.

Cyril Guttsch, CEO and founder of Pearl for the Ocean, Commented, “This new collection will premiere for the first time among the most legendary tournaments of the year. And seeing Adidas athletes compete in gear made of ocean plastic makes them a true symbol of change. But we won’t stop there – to turn this global tennis event into a powerful influence, Pearly promises to stick a plastic bottle off the island for every minute they play on the court. For the ocean. Help from home court

Germany’s Adidas has partnered with For the Ocean to create a tennis collection made of plastic plastic waste from the sea. The collection is designed to help eliminate plastic waste while still being fully operational on tennis courts. All the garments in the collection are made with Parle Sagar plastic and feature engineered pattern.

Dominic Thiem, a tennis player, says “I want to use my platform to inspire positive change and caring for the planet should be a top priority for everyone. So I look forward to seeing the Adidas x Parley FW22 collection in court to help raise awareness about helping to eliminate plastic waste. As a global community we We have to do something together. “

Clothing collection features style for men and women. For female players, the collection includes a dress, match tank, crop top, shorts, knitted jacket, knitted pants and a skirt, and for male players, the collection includes T-shirts, shorts, polo shirts, 2-in-1 shorts. , Jacket, knitted tee and knitted pants. It is available with Morse code engineered pattern and laser-cut execution, inspired by Sea workers. The prominent color of the collection is yellow and white with black accents.

An Adidas athlete will clean up a plastic bottle from the island every minute during the Perle for the Ocean tournament. The Adidas x Parley FW22 Tennis Collection is now available for Adidas Creators Club members.

Fibre2Fashion News Desk (HO)