48% of US customers are still unfamiliar with Metaverse: survey

About 48 percent of consumers have yet to hear the word ‘metavers’ and only 5 percent consider themselves enthusiastic users, according to a new survey that surveyed most women (58 percent) and focused on respondents under the age of 18. And in the United States 59. About 47 percent were only vaguely familiar with the term and are still in the dark about how to use it.

Only 18 percent of all consumers surveyed said they were involved with the virtual world. According to CommerceNext’s February 2022 Consumer Survey in partnership with Bizrate Insights, Coresight Research and CommX, 76 percent of consumers surveyed are involved in the virtual world, 76 percent play games and 39 percent socialize.

With only 30 percent of the group’s stores in the Metavers environment, these respondents expressed interest in activities such as shopping at the Virtual Mall, and when asked about potential shopping-related activity on their future Metaverse visits, they practically tried on clothing and accessories. Significantly, respondents showed the greatest interest in buying real-world products, a glimmer of hope for metavers-bound retailers.

About 48 percent of consumers have yet to hear the word ‘metavers’ and only 5 percent consider themselves enthusiastic users, according to a new survey that surveyed most women (58 percent) and focused on respondents under the age of 18. And in the United States 59. About 47 percent are unfamiliar with the term and are still in the dark about how to use it.

“The data from our survey indicate that overall awareness of Metaverse is low, but the probability is high,” he said. Veronika Sonsev, co-founder of CommerceNext. “While most shoppers weren’t familiar with Metaverse, those involved in the virtual world seem to be interested in shopping for Metaverse in the future.”

“Despite the hype, this timely research helps consumers understand where the metavers really are, indicating where it could have a meaningful impact in the long run,” he said. Brian Walker, Bloomrich’s chief strategy officer, is a founding CommX member. “For brands, their Metaverse marketing strategy can focus on brand and PR benefits as they begin to experiment and learn. Overall, retailers will not be excluded from sales if they do not focus on Metavers now, as consumer acceptance is still in its infancy, but they will want to keep an eye on emerging technologies and platforms as potential revenue drivers for buyer awareness and usage. “

Fibre2Fashion News Desk (KD)