Photo by Dennis Navojhai
Yoga, meditation, exercise, healthy eating, and … coaching? The ever-evolving wellness space has expanded to make room for a new entrant and may not be what you expect.
Once considered a workplace advantage for business executives, coaching has reached out to the public in the form of a wellness service. And behind the most exciting innovations in space are virtual coaching companies, a) Plan Coaching.
Founded in 2017 by Michael Counts and Sarah Ellis Conant, a) the plan was designed to bring a one-time exclusive wellness benefit to a much wider audience. The co-founders met 20 years ago through their own coaching partnership – Counting as Client and Alice Conant as Coach.
A) The founders of the scheme are Michael Counts and Sarah Ellis Conant
Pulling from Ellis Conant’s time-tested coaching approach, and with the Counts background as a creative entrepreneur, the two embarked on a journey to democratize coaching. But not just any coaching. Co-founders are careful to describe the plan as “full-person coaching”, noting that the common buckets of one’s life (work, health, relationships, money, entertainment, and more) work together to create wellness. For example, a) the plan focuses on the “whole person” in order to provide overall support for its users.
The coaching process identifies what is working in one’s life, reflects opportunities for improvement, and pursues goals that support success and well-being. The basic question users ask themselves is a simple one: “What do you do? Really Want? ”Whatever the answer, a) Planning instructors are trained to help users get there.
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A) The plan includes about 50 coaches, all of whom have been extensively tested to meet the company’s experience and diversity standards. All trainers are trained in the same way, which is optimized by the leading trends in neuroscience and behavioral psychology for lasting change. And to put it all together, users benefit from a proprietary coaching app where they interact with their coaches, create a thank-you list and refer to weekly session notes.
“Our apps, virtual systems and compatible models all work to democratize our coaching,” says Counts. “We’ve reduced some of the traditional costs of coaching, allowing our coaching staff to pass on those savings to our users while maintaining quality and experience.”
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A) Plan users can expect to pay কো 500 / month for a weekly session with their coach, or $ 250 / month for a bi-weekly session. All coaching packages come with unlimited access to your coach through unlimited app usage and texting.
“A coach’s only agenda is client success and fulfillment,” said Alice Conant. “Our job as trainers is to help you specify what you want, to make a plan for getting there, and to take reasonable steps to achieve your goals.”
Coaching users can benefit from their experience in a number of unique ways – from holding someone responsible for a new exercise routine, to working with your family, to mapping out a major career change, to creating exercises to improve your mood. . . Although each experience is unique, a common indicator exists: all users have the opportunity to create better living habits that clearly improve their lives.
“There’s something more powerful in your pocket than always having a dedicated thought-partner,” Counts said.
What’s true for him is that hundreds of a) plans have proven to be true for clients who are discovering what it means to seek ultimate wellness through coaching, a trend that seems ready to go a long way.