ABFRL plans to open 50 American Eagle stores across India in 3 years
The Jaipur store is 1,700 square feet wide and spans two floors.
US-based jeans brand American Eagle has launched its first franchise store in Jaipur, Rajasthan under the license of Aditya Birla Fashion and Retail Limited (ABFRL) from American Eagle Outfitters, Inc. It is the first high street store for the brand in India. With this launch, the brand plans to set up 50 stores in India in the next 3 years.
The brand offers the latest trends in jeans, including extended size offers; Sizes 24-36 inches for women and 29-38 inches for men.
Some of the favorites for men this season include the new Airflex + Skinny and 360 Slim, which adds constant flexibility and comfort. Also, plaid shirts, polo and graphic logo tees provide versatile clothing options for men. For women, the options include a range of fashion jeans and casual styles from Mom Straight to Super High-waisted Flare, paired nicely with a new assortment of smoked knitted tops, comfortable graphics and baby tees.
The new denim collection also has a ‘Real Good’ badge. This icon refers to American Eagle products designed with the planet in mind and using more sustainable techniques, in a way that allows AEO Inc. to recycle and reduce water. 7 meets its value
“American Eagle is an iconic global jeans brand, and we believe a strong market like Jaipur offers tremendous potential সহ including stores across NCR, Hyderabad, Pune, Chandigarh, Chennai, Mumbai, Bangalore, Kolkata and now Jaipur, we cover most major cities in the country. After building a strong customer connection and a proven business model, we plan to open 50 more stores in the next three years with major franchise partners to reach the brand across the country. ” Ashish Mukul, Brand Head, American Eagle, IndiaSaid in a statement.
The new collection is available at Jaipur Store.
Fibre2Fashion News Desk (KD)
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