American brand Guess partners with singer Jay Balvin for the new collection

Inspired by Balvin’s documentary, The Boy from Medellin, the collection deals with graphics and fabric assumptions DNA where Balvin is out of fame, and his journey to mental health is emphasized. The collection will be available online on May 12, 2022, and in selected estimate stores.
American fashion retailer, Guess, Guess Originals x J Balvin partners again with singer and fashion icon J Balvin for Amor’s collection. The partnership is a revival of happiness and positivity and offers a mix of vibrant and pastel colors in different colors. Graphics such as swirl stripes, hearts, and clovers can be seen throughout the collection.
“We have been cooperating for years now. The chemistry is great. We have more than just a business partnership, it’s a friendship – it works like my family, Nikolai and Guess. This state-of-the-art cooperation is a matter of peace and love – that’s what we need right now. ” J. Balvin Said in a release.
Nikolai Marciano, director of Guess Brand Partnerships “Our partnership with Jose continues to provide fans with a deep connection to what he cares about, while respecting the tradition of inspiring fans to celebrate.” The collection contains bright colors, peace and love – especially the language of universal design at the root of self-love. “
The men’s collection includes relaxed profiles and elevated twill fabric with Guess Originals cargo pants, as well as an eco rayon camp shirt attached to the combination swimming trunk. Key parts like denim tracker jackets and carpenter pants are enhanced with vivid graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easily worn graphic shirts, combination swim suits and tops and various matching sets. Summer pieces and brightly colored accessories like crochet tops and dresses are out of line and lend a calm, vibrant lifestyle to both Guess Originals and Jay Balvin.
This collection emphasizes the importance of mental health for all and includes different sections of men and women with styles chosen for children.
Fibre2Fashion News Desk (HO)
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