American designer Ulla Johnson has partnered with the archive for a resale program

editor | Posted on March 31, 2023 |

The womenswear brand has partnered with the Ulla Johnson Archive, which offers customized resale capabilities for the most innovative fashion brands, to launch Ulla Johnson Preloved. The new program represents their first-of-its-kind offering that brings personalization and clientisation to the resale experience, including a ‘Heart’s Desire’ feature that allows customers to request Ulla’s team to search for ‘ones gone far’ from the past. season and ‘Ulla’s Archive’, featuring pieces from the designer’s personal collection, with sales proceeds going to Dress for Success, a global non-profit organization dedicated to empowering women.

“We’re thrilled to launch Ulla Johnson Preloved in partnership with Archive and give our customers access to sought-after pieces from past and present seasons, including items from my own closet,” said Ulla Johnson, founder and creative director of the Ulla Johnson brand. “The breadth of Archive’s offerings and the ease of integration have enabled us to create a one-of-a-kind program that feels authentic to the Ulla brand and one we can grow into in the future.”

Ulla Johnson takes a step towards sustainable fashion by partnering with Archive to launch Ulla Johnson Preloved. It not only allows customers to access sought-after pieces from past seasons but also includes personalization and clientalization. The “Heart’s Desire” feature is a unique touch that allows customers to request items they’ve missed.

As consumer demand for resale grows, Archive is enabling leading brands to easily incorporate customized, branded resale experiences into their businesses to drive revenue, customer acquisition and loyalty. The company supports a variety of resale models that innovative brands like Ulla Johnson can quickly launch as they scale their re-commerce programs.

The Ulla Johnson Pre-Loved program enables the brand to extend the life of its thoughtfully crafted ready-to-wear pieces and accessories and deepen its commitment to making fashion more sustainable and ethical. The program is initially launching as a peer-to-peer offering that enables customers to easily list their secondhand items and then relies on Archive’s technology to automatically add brand-approved photographs and item descriptions. Sellers have the option of redeeming their proceeds for cash or credit that they can use toward their next Ulla Johnson purchase, the brand said in a press release.

“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and built to last many lives,” said Emily Gittins, CEO and co-founder of Archive. “We are extremely proud to partner with her to launch a customized resale program that gives shoppers an easy way to buy and sell their favorite Ulla Johnson items and, ultimately, help create a more circular fashion economy.”

Fibre2Fashion News Desk (RR)

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