Dapper is a prominent cast member of Dan Gap’s Spring ’22 campaign. Close the heels of two special-edition DAP GAP collaboration drops; Gap and Dapper Dan are now taking the partnership one step further by collaborating on a limited-edition NFT collection – also a specially designed DAP GAP ‘Harlem Taylor’ hoodie and a type of varsity jacket — a first-ever NFT partnership. For Dapper Dan, the company said in a media release.
“From analog to metavers: I’m excited to explore this space with Gap and the opportunity to bring the new Hypod Dap Gap hoodie to a whole new audience,” Dan said.
American clothing brand Gap has launched a limited edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer Dapper Dan. The launch will be based on the gamification of its first NFT launch, which allows customers to create their own NFT collection with several drops at different levels and price points.
“Gap celebrates personality and what it means to be your true self, and Dapper Dan embodies it exactly – an icon that breaks the mold, creates new individual freedoms and promotes progressive change,” he said. Chris Goble, Gap’s chief product officer. “We are honored to be partnering with Dapper Dan, the first brand in Metaverse.”
The NFT experience began with a digital auction, featuring a single edition digital art designed by Dapar Dan and a special edition physical DAP GAP varsity jacket signed by DAP itself. The experience also included three gamified level drops: Common, Rare, and Epic.
Gap Threads continues to partner with Tezos and Interpop to create a marketplace, using more energy efficient methods to secure its network, allowing it to operate with minimal energy consumption and low carbon footprint.
With Gap’s second venture at Metaverse, the company plans to continue testing and learning at this location. There will be future drops with a commitment to partnership with creators that reflect brand values and push the boundaries of creativity.
Fibre2Fashion News Desk (KD)