American Twitter has launched a new shopping feature product, Drops

US-based social media company Twitter recently announced a new shopping feature – Product Drops, which helps shoppers stay updated with the brand’s recent collection launch.

With the product drop, when a merchant tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the tweet. With one tap, users can request to be reminded of the drop On launch day, users receive an in-app notification in their Notifications tab 15 minutes before and during the drop-off. When users click on the notification, they will see a “Shop on Website” button to purchase the item on the merchant’s website.

Twitter recently announced a new shopping feature – product drops, which helps shoppers stay updated with the brand’s latest collection launch. With the product drop, when a merchant tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the tweet. Some brands, including the upcoming Drop, include Dior and Fossil.

When users click on the merchant’s tweet, they can open the product details page – a full-screen space where one can see all the information needed to make informed purchasing decisions. It includes prices, photos, product descriptions and a clickable hashtag that will show users what other buyers on Twitter are saying about the product.

For now, only US shoppers who use Twitter in English on iOS devices will be able to view and engage with product drops. The social media company is testing product drops with selected managed partners. Some brands including the upcoming Drop include Dior, Fossil x Jeffstaple, Homedepot, Lego and Unionlosangeles.

Fibre2Fashion News Desk (HO)