The event featured a set of twelve looks, original video content and link-outs to shop the actual collection through the brand’s e-commerce platform. The immersive Metaverse experience exceeds expectations with high-fidelity textures and models, pushing the boundaries of modern fashion for decentralized Metaverse worlds, the company said in a press release.
TerraZero Technologies created an immersive metaverse activation for a luxury fashion brand that was displayed both in the virtual world of Decentraland and the physical world of New York City. The event featured 12 stunning looks expertly crafted to suit the demands of the virtual world and showcased highly detailed and expertly rendered models.
Set in the Decentraland Metaverse, the event showcased 12 stunning looks channeled by an iconic brand, each piece expertly crafted to suit the unique demands of the virtual world. The models were highly detailed and efficiently rendered, creating an impressive and unforgettable experience for the participants. The Metaverse installation also coincided with the brand’s real-world fashion show in New York City, where the same look was modeled.
The TerraZiro activation successfully drove a remarkable 25 percent click-through rate (CTR) from the Metaverse experience to the brand’s e-commerce site, highlighting the immense potential of immersive experiences to drive engagement and sales. This stands as a testament to Metaverse’s success as a powerful marketing tool for brands, especially in the luxury fashion industry.
The TerraZero Metaverse initiative with this latest activation for a luxury fashion brand is timely as the Metaverse market is projected to grow rapidly in the coming years. According to a report by Research&Market, the fashion industry is also poised to capitalize on this trend as the virtual fashion market is already expected to reach $4.5 billion by 2026. With its expertise in helping brands create immersive experiences in the metaverse, TerraZiro is well positioned to capitalize on this lucrative market opportunity and deliver unique and engaging experiences for its clients.
“The metaverse is no longer limited to marketing campaigns; it has now become a catalyst for real business opportunities and growth for major global brands. During our recent fashion activation, 25 percent of participants who viewed the experience clicked on links directed to the fashion company’s e-commerce platform. It is a “The staggering statistics as well as the importance of Metaverse for real-world business growth for brands. It clearly shows that Metaverse is not just for marketing or PR purposes, but a powerful tool to drive real business,” said Dan Reitzik, CEO of TerraZero.
Fibre2Fashion News Desk (RR)