Consumer interest in virtual life intensifies worldwide: study

The increasing use of immersive technologies, such as augmented and virtual reality, will encourage consumer-oriented companies, such as retail and consumer goods, to increase investment in new capabilities and experiences to blend or leave behind the physical and virtual worlds. For the results of a recent worldwide survey from Accenture.

A survey of more than 11,000 consumers in 16 countries found that nearly two-thirds (64 percent) of consumers who have already purchased a virtual product or participated in a virtual experience or service in the past year are expected to increase, with 83 percent showing interest in shopping through Metaverse.

The increasing use of immersive technologies, such as augmented and virtual reality, will encourage consumer-oriented companies, such as retail and consumer goods, to increase investment in new capabilities and experiences to blend or leave behind the physical and virtual worlds. For the results of a recent worldwide survey from Accenture.

In addition, 42 percent of survey respondents said they went to a retailer in the virtual world to seek advice, pay, or browse product range when purchasing a physical item, while 56 percent of respondents planned next year. In the millennium, these figures increased to 51 percent and 61 percent, respectively

According to Accenture Technology Vision 2022, ‘Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business’, more than half (55 percent) of consumers agree that their lives and livelihoods are moving into the digital space. In response, the vast majority (90 percent) of retail executives said they hoped that leading organizations would increase the need for perseverance and uninterrupted navigation between the digital and physical worlds to make the boundaries of the virtual world more real. In addition, 72 percent of global executives say that Metavers will have a positive impact on their organization, while 45 percent believe it will be groundbreaking or transformative.

“The metaverse era has begun, and so for consumer-oriented companies, it’s not a matter of deciding whether to go to the metaverse, but how it decides,” he said. Jill Standish, Senior Managing Director and Global Head of Accenture’s Retail Industry Group. “Retailers and brands need to rethink and re-examine what new immersive and consulting experiences mean to consumers. In addition to new sales opportunities, Metaverse can also help build loyalty through an experience that goes beyond just buying a product. For example, retailers Offering a live-stream shopping event can create a personalized experience where customers can sit next to a brand ambassador and then instantly be able to go to a virtual dressing room where they can try something, add it to their cart, and check out. . “

In addition to giving birth to new ways of shopping, travel and socialization, virtual products and locations present a potential opportunity for revenue growth across the industry.

Fibre2Fashion News Desk (KD)