Fashion brands open virtual stores in Metaverse
More than 70 brands, artists and designers took part in the fashion week. Dolce & Gabbana, Dundas, and Etro, The Fabricant, Kid Super, and NFT superstar FEOCiOUS are some of the brands that showcased their digital collections at the event.
As part of the event, DKNY has provided avatars with a unique, immersive experience for the Virtual Retail Expo – the theme of the 2022 spring campaign ‘Do Your Thing’. The campaign reinforces the underlying values of the brand’s policy – personality and self-expression, both of which are encouraged and strengthened in Metaverse, the company said in a statement.
American fashion brand DKNY and UK-based department store chain Selfridges have opened their virtual store at Metavers, recently concluded Metavers Fashion Week, hosted by Virtual Social World Decentralia. Tommy Hilfiger also attended the event to showcase Spring 2022 collections and host a digital retail platform for NFT.
“This is the first meta department store in the history of Web3 and anyone can go! Interact as a guest or connect your crypto wallet to access all the features, keeping your world progress and digital assets secure, ”Selfridges said on his social media accounts.
“When I founded the brand under my name in 1985, I never imagined I would see a time when fashion weeks would be held in a 3D, completely virtual world,” he said. Tommy Hilfiger. “As we explore Metavers further and offer all of it, I am inspired by the power of digital technology and the opportunities to engage with the community in an engaging, relevant way.”
Fibre2Fashion News Desk (KD)
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