Corrosion is one of the brands leading the way in the new Canter Sustainability BrandZ Index, which shows that sustainability is already responsible for 3 percent of brand equity and is expected to grow, Cantar, a data, insights and consulting firm, said in a media release.
French fashion house Louis Vuitton is the first luxury brand to reach the top 10 globally in the Kanta BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the global and luxury market in China. Louis Vuitton has seen a 64 percent increase in brand value this year and is the first European brand to reach the top 10 since 2010.
The US-based apparel and sportswear brand Nike, which saw a 31 percent increase in brand value from $ 83,709 million in 2021 to $ 109,601 million in 2022, topped the apparel segment. The American e-commerce marketplace Amazon, with a brand value of $ 281,695 million in 2022, ranks first in the retail segment.
The epidemic has further accelerated the growth of e-commerce in the retail sector, so brands with strong connections to consumers have been able to sustain their growth online and beyond, Kantar said.
“Strong brand alliances are based on a customer’s willingness to pay and for companies that want to offset speaking inflation is no more important,” he explained. Martin Guerrero, head of Canter BrandZ. “This year’s results show the value of continued investment in brand and marketing capabilities as a way to maximize business returns, regardless of market conditions.”
Fibre2Fashion News Desk (KD)