G-Star has launched the world’s first AI-designed denim collection

The world’s first fashion brand to come to life with an AI-generated design AI Denim Cape.

Brands continue to explore the possibilities of AI-generated fashion. Denim experts G-Star RAW Taking things to the next level, as the first fashion retailer to take an AI-generated design out of the curtain and into the workshop. The result is a unique piece of denim couture, which shows how AI is being used in the real world.

to create innovative garments, called “AI Denim Cape,” G-Star RAW’s core design team worked together with artificial intelligence app Midjourney to come up with 12 unique designs, using a series of prompts. The 12 result concept is a unique combination of cutting-edge technology and timeless design.

An AI-generated concept was then chosen to be brought to life by hand in the G-Star atelier – resulting in an original RAW denim couture piece. Crafted from premium raw denim and featuring a futuristic 3D ‘G’ shape on the arms, an adjustable waistband, detailed stitching pattern on the chest and subtle G-Star branding on the inner left, the AI ​​Denim Cape combines new age technology with G. Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim prowess and precision craftsmanship. Crafts that only humans can do.

From chat GPT to midjourney, artificial intelligence is quickly becoming essential to work and life. Yet, rather than seeing AI as a competitor, G-Star RAW embraces it as a creative collaborator – using artificial intelligence to push the limits of denim design in an innovative partnership between technology and human craft.

Gwenda van Vliet, CMO of G-Star RAW said, “Innovation is in the G-Star DNA. We believe in giving our fashion designers the freedom to realize their dreams through AI.” “While anyone can create a design using AI, at G-Star RAW, we have the artisans to turn those designs into real garments. We should see AI as an extension of the creative process, rather than taking over.”

The newly designed AI Denim Cape will finally appear at the G-Star RAW Antwerp store in Belgium, as the world’s first garment designed and actually manufactured by artificial intelligence.