Gap, Corrosion launches digital collection; Adidas has come up with a digital avatar
To celebrate the arrival of the latest Ozworld collection for Adidas Originals, it has partnered with Ready Player Me to launch its first personality-based AI-generated avatar platform that will allow each unique avatar to freely cross metavars across more than 1,500 apps and game users. They can animate and test their avatars, as well as try digitally and buy sneakers from the collection.
Gap Launch is based on the gamification of its first NFT launch, which allows customers to create their NFT collection with several drops at different levels and price points. Dapper is a prominent cast member of Dan Gap’s Spring ’22 campaign. Close the heels of two special-edition DAP GAP collaboration drops; Gap and Dapper Dan are now taking the partnership one step further by collaborating on a limited-edition NFT collection সাথে with a specially designed DAP GAP ‘Harlem Taylor’ hoodie and a type of varsity jacket — a first-time NFT partnership. For Dapper Dan, the company said in a media release.
American clothing brand Gap has launched a limited edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer Dapper Dan, while Spanish brand Zara Lime has launched Glam Spring-Summer 2022, the company’s first single. Metacollection will be worn both inside and outside the virtual world.
A virtual piece of Zara’s limited-edition capsule is available on Zepeto, a social app that lets users create their own 3D animated versions. It includes three digital items with garments, accessories and make-up – a wall, a floor and a photobooth – designed to enhance the whole experience, the company said on its website.
Fibre2Fashion News Desk (KD)
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