Web Experience encourages users to answer multiple questions – including picking their favorite Ozworld footwear silhouette – to learn more about who they are, championing the essence of personal personality rather than physical appearance. Once this information is shared, the platform will translate the input into a unique digital incarnation that takes aesthetic inspiration from the dynamic visual codes in the collection, the company said in a media release.
Each user will be able to download their Ozworld Alter Ego to place as stickers and GIFs on their social media accounts.
Germany’s Adidas Originals Ready Player will launch its first personality-based AI-generated avatar creation platform in partnership with Me, allowing each unique avatar to freely cross metavars across more than 1,500 apps and games. Users can animate and test their avatars, and try digitally to buy sneakers from the collection.
The experiment was scheduled to launch on April 8, but the company delayed it due to unexpected technical challenges on the Ozworld platform.
Fibre2Fashion News Desk (KD)