Built with an adoption-centric focus to move e-commerce into the metaverse, Paris aims to bring life-like experiences that will enable shopping, entertainment and commerce to the metaverse. It will have virtual spaces that cater to fashion brands, businesses, influencers, artists, designers, event organizers, users in general.
Trace Network Labs launched Paris, a fashion and lifestyle metaverse that connects the real and virtual worlds, with virtual spaces for fashion, events and social activities. Metaverse incorporates state-of-the-art 3D and VR technology. Paris allows buy-in-the-metaverse and home delivery, changing a paradigm in the way people shop.
Virtual spaces in Paris serve a variety of purposes. One such space is the shopping district, where global fashion brands can showcase and sell their latest digital fashion-wear collections. Another space is Events, where brands, influencers, artists and designers can organize events like fashion shows, fireside chats, panel discussions and more. A lounge is a personalized experience zone that serves as an alternative to physical meetings in clubs or conference rooms, as well as video conferencing tools such as GMeet or Zoom. Finally, the Social District is a dedicated social space in Paris where users can catch a movie, have a red-carpet moment, attend a music concert, and more.
Built on a blend of cutting-edge, open and proprietary technologies, including immersive 3D and VR technologies, Trace Network’s Paris Metaverse is committed to revolutionizing the way people shop, work, play and socialize.
The event is showcasing an exclusive launch of the brand store at Metaverse. The brand stores in Paris will offer an immersive, interactive shopping experience in a virtual setup with an e-commerce element. This will enable the concept of ‘Buy on Metaverse, Deliver to Home’, completing the discovery-to-delivery cycle of online commerce on Metaverse.
This metaverse-to-home service is unique and will bring a paradigm shift in the way e-commerce will work in the future. The days of infinite 2D scrolling for products are coming to an end, as one can now enter an e-commerce store in Metaverse, walk around, do window shopping, try the product, buy it and then have it delivered at home.
“With Paris Metaverse, we are creating a one-stop destination for young audiences to engage and experience fashion in virtual gamified worlds, or Paris Metaverse. In addition to fashion and lifestyle shopping, Metaverse will include spaces for events, social districts and a 24×7 lounge for community interaction. With these spaces, Paris will encourage brands, influencers, projects, artists, users and more to host their own cultural events and lounges,” said Lokesh Rao, Co-Founder and CEO, Trace Network Labs.
The Paris launch of Trace Network coincides with the grand launch of 4 brand stores from Madame, Da Milano Italia, Jivame and Aditya Birla’s Style Up. Created in partnership with Trace, these brands are opening their virtual stores for business at Techsparks from today
Each Metaverse store of the above brands is carefully designed, creating an atmosphere of luxury and convenience. Customers of the brand can enjoy the latest collections and products from the Metaverse store, as well as access exclusive offers, promotions and events run on Metaverse.
“Thrilled to partner with Trace Networks to launch our brand store in Paris. As a premier Indian luxury womenswear brand, we are committed to catering to women with diverse styles and personalities, and Metaverse aims to provide online GenZ shoppers with a chic shopping experience,” said Akhil Jain, CEO of Jain Amar, owns Madam, India’s leading women’s western wear fashion brand.
“As India’s leading intimate wear brand for women, we are committed to empowering women and promoting body positivity, and we believe that Paris Metaverse is the perfect platform to bring our brand values to life in a new dimension,” she said, “Our own brand in vibrant Paris. To launch the store, because we aim to cater to different personalities and styles, especially Gen Z online female shoppers. Richa Kar, Founder, Jivame.
“As a brand that reflects innovation, modernity and luxury, we are excited to take our commitment to Italian design and craftsmanship into the virtual world. Our brand store at Paris Metaverse will provide a truly immersive and seamless shopping experience to our customers, especially the Z Z audience,” said Shivani De Mallick, Marketing Director, Da Milano Italia.
Fibre2Fashion News Desk (DP)