Global e-retailer Shin Evolution launches recycled clothing line

Evolution, a global online retailer of fashion, beauty and lifestyle products, has launched a purpose-driven collection for its customers around the world. With inclusive sizing and responsibly sourced materials, the new line will be an affordable option for customers who want to make a positive impact with its product choices.

By shopping on the evoluSHEIN line, customers support the work of Vital Voices, a leading international nonprofit that invests in women leaders to address challenges including gender-based violence, climate crisis, economic inequality and more.

The first release of Evolution Clothing will feature recycled polyester, a fiber derived from plastic waste. To make the fabric, materials such as used plastic bottles are carefully cleaned, sliced, melted and cut into polyester fibers. Compared to virgin polyester production, recycled polyester processing requires fewer source materials and significantly reduces the amount of water and energy required. Waste reduction and the introduction of recyclable materials are key pillars of Shin’s vision of a sustainable future for a circular economy and accessible fashion. EvoluSHEIN will serve as a testing ground for new purpose-drive innovations. Shane will take over its larger collection, the company said in a press release.

Shin, an online retailer of fashion, beauty and lifestyle products in Singapore, has launched Evolution, a purpose-driven collection for its customers around the world. With inclusive sizing and responsibly sourced materials, the new line will be an affordable option for customers who want to make a positive impact with its product choices.

This evoluSHEIN recycled polyester fabric and packaging is manufactured exclusively with suppliers certified to the Global Recycle Standard (GRS). This globally recognized certification supports the traceability of recycled components at all stages of the supply chain and sets strict social and environmental requirements. Powered by GRS Textile Exchange, it is leading a global non-profit garment industry into a more sustainable future. With over 700 members representing industry’s leading brands, retailers and suppliers, Textile Exchange is a force for cooperation and positive impact, and Shin is proud to be a member of this community.

Established in 2012 as an e-commerce retailer aimed at making the beauty of fashion accessible to all, Shein’s strategic small-batch production and digital retail model have helped the brand avoid many of the environmental impacts associated with traditional retailer footprints. Over the past ten years, Shane has advocated for a fashion revolution and created tools to help suppliers of advanced technology that support the planet. These joint efforts include transforming traditional factories into agile supply chains with collaborative technology systems that greatly reduce inventory waste and help conserve natural resources in the manufacturing process.

The initial evoluSHEIN product line will feature women’s tops, dresses and bottoms, which will reduce the increased size earlier this summer. Shein plans to roll out more than 1,500 products at SKU by the end of September 2022, featuring additional preferred material options in the future evoluSHEIN style, including forest-safe viscose, consciously cultivated cotton and additional certification for recycled fiber.

“We are committed to creating a more responsible fashion ecosystem. The launch of evoluSHEIN this year is an important step in our sustainable commitment, which touches each of our core focus areas – protecting the environment, supporting the community and empowering entrepreneurs. We invite all our partners and customers to join us on this journey, ”he said Adam Huinston, Shane’s global head of environmental, social and administration.

Fibre2Fashion News Desk (GK)