In the app, players can choose from 21 unique smileyworld pieces to add to their avatar’s virtual fashion closet, the two companies said in a media release.
Epik, a global licensing agency, has bridged the gap between real-world brands and digital ecosystems by partnering with Ready Games, the leading distributor of mobile-based Web3 gaming ecosystems and lifestyle brands, and Smiley Emoticon, the original creator of Smiley Company. Brands have launched a virtual fashion line of SmileWorld brand products.
“Ready’s innovative NFT technology allows brands and manufacturers to enhance their fashion collections in the digital space,” he said. Christina Macedo, COO of Ready Games. “Our vision is for players to be able to express themselves through clothing and in-game accessories. The iconic symbol of Smiley’s universal happiness is perfect for our first animated and textured NFT fashion collection. The whole collection is fresh, funny, and amazingly revealing – really brilliant! ”
“Launching a collection of SmileyWorld virtual fashions with Ready Games is an exciting leap forward in Metaverse for The Smiley Company,” he said. Lori Hayes-Tipladi SVP of Digital at The Smiley Company. “The Icon App is the perfect launching pad for digital fashion, born out of our lifestyle brand into the digital universe and built on self-expression. The animated patterns and avatars made possible by Ready’s ground-breaking technology will allow users to express their mood in a bold new way with Smileyworld. “
Fibre2Fashion News Desk (KD)