Italian brand Marni has launched Virtual World for digital fashion

Italian luxury fashion house Marni Wearweare has entered the metavars with the launch, a virtual world for digital fashion that will bring a look to the online world from the brand’s Spring-Summer 2022 collection. Virtual World lets users interact with Marnier’s runway shows that translate into an AR interface, 3D lookbook and metavers-inspired environment.

The virtual experience was created in collaboration with Futurecorp. It was launched on 14 April.

“I don’t see virtuality as a way to detach from reality, but as a different way of exploring human experience. Through the Wearweare program, we expanded the concept of human connectivity to body parts at the Body Fashion Show last September, offering users a new perspective and a new entry point to engage with content in a very personal and immersive way, ”he said. Marnier’s creative director, Francesco RisoIn a statement.

Italian fashion house Marni Wearweare has launched a virtual world for digital fashion that will bring a look to the online world from the brand’s Spring-Summer 2022 collection. Virtual World lets users interact with Marnier’s runway shows that translate into an AR interface, 3D lookbook and metavers-inspired environment.

“Welcome to Wareware. Marni’s virtual world is here. Are you ready for it? From April 14th you are invited to interact with the avatars of the SS2022 fashion show and experience the digital journey. Get ready for the digital experience. # MarniSS22Vol2 #WEARWEARE,” Marni said on his Twitter account.

Fibre2Fashion News Desk (KD)

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