Italian luxury brand Hogan enters Metaverse with Exclusive

Hogan has partnered with Exclusive, a platform for the luxurious NFT, to translate classic Hogan code into the new world of Web 3.0. This long-term collaborative approach will allow Hogan to pursue meta-fashion talks and its sustainable nature. Hogan’s goal is to create digital assets that will reinvent the Italian brand’s flagship product.

NFT drops will give Hogan enthusiasts the opportunity to own a portion of the iconic brand in a way that has never been possible before, forever engraving their names in an integral blockchain. Immersive utilities, such as AR functions and virtual asset usability, will always ensure a revolutionary fashion NFT experience while displaying the Hogan brand’s signature luxurious essence, Exclusive said on its website.

The digital artists will be Silvio Rondelli, Eoin de Guitare, Linear, Vincent Giotti and Finn Berenbrock, and the art project will be curated by Browhouse Creative Studios. All artists will turn their creative expressions into NFTs to make the resources more special and unique. Intending to make the collection imaginative, fun and entertaining, Hogan seeks to move from the traditional layout of a luxury footwear brand to a brand embedded in the NFT and Metavers environment when it comes to a clear roadmap and long-term vision. Web 3.0 Reality.

Hogan has partnered with Exclusive, a platform for the luxurious NFT, to translate classic Hogan code into the new world of Web 3.0. This long-term collaborative approach will allow Hogan to pursue meta-fashion talks and its sustainable nature. Hogan’s goal is to create digital assets that will reinvent the Italian brand’s flagship product.

Fibre2Fashion News Desk (KD)