Italy’s Fila teams up with Hailey Bieber for a limited edition drop

Italian sportswear brand Fila has collaborated with model Hailey Bieber for a limited edition drop, Hailey for Fila, inspired by the spirit of the 90s. Working hand-in-hand with the brand, Bieber brings his own vision to the Fila classic, with an interpretation that’s modern and effortless.

The limited edition drop features a range of archival Fila pieces and staple styles, including a crewneck sweatshirt, sweater vest, oversized utility pants and a puffer jacket, accessorized with bucket hats and Fila footwear. The campaign, which debuted in India for the first time, was photographed by Renelle Medrano and styled by Bieber and Dani Michele, the brand said in a press release.

Fila collaborated with model Hailey Bieber for a limited edition drop, Hailey for Fila, inspired by the spirit of the 90s. The collection features archival Fila pieces and staple styles, accessorized with bucket hats and Fila footwear. The campaign was photographed by Raynel Medrano and styled by Bieber and Dani Michel.

“My style is always evolving and Filler’s designs are timeless and the perfect complement to my everyday wardrobe,” says Bieber. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”

“Hailey has an enviable and oft-imitated street style and has quickly emerged as a fashion icon for this generation,” said Jin Yoon, Filler Global Chairman. “As a brand, we have always celebrated individuality and the willingness to take chances in design. Hailey is fearless with her fashion choices, with versatility, authenticity and originality in her style expression. Fila has become an organic part of Hailey’s closet and it was a natural fit to work together on this new campaign.”

Fibre2Fashion News Desk (NB)


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