The new point of sale also includes a Mediterranean-inspired concept known as New Med, which is already present in some of the group’s flagships around the world. The concept aims to reflect the spirit and freshness of the brand and has sustainability and architectural integration as key elements.
Mango’s presence in the country has tripled in the last two years and India has become the country in Asia with 80 points of sale by the end of 2022, 34 more than the company’s 46 stores at the end. That’s three times more than 28 by the end of 2021 and 2020, the brand said in a media release.
Fashion brand Am is expanding into India with a new flagship store in the city of Ludhiana. The new store features the New Made concept, reflecting the spirit and sustainability of the brand. Mango has tripled its presence in India over the past two years, bringing the total to 110 points of sale, with plans to open more than 35 additional stores by 2023.
“India is one of the most important markets in our internationalization strategy, as according to all forecasts, this country will become the third largest consumer market in the world in the next few years and we want mangoes to have a significant presence. It is with the help of a local partner, Myntra,” Daniel Lopez, Director of Expansion and Franchise, Mangosaid.
Mango has been expanding in India since 2014 with the help of its franchise partner, Myntra, which provides expertise and support to understand and adapt its operations in the country.
In 2023, Mango will accelerate its expansion in India by opening over 35 new stores, bringing the total store network to over 110 sales points by the end of the year. In addition, the company hopes to adapt some stores to its Mediterranean-inspired store concept, New Made, which is already present in the company’s flagship stores around the world.
Fibre2Fashion News Desk (RR)