Neonyt Germany will host a fashion show to launch Neonyt Lab

Highlighting the future of sustainable fashion, Neonyt will host a fashion show on June 23 to launch the Neonyt Lab. This year’s theme is ‘Biosphere-Technosphere’. Thus the focus is on the connection of nature with what man creates with the elements of water, air and earth – from infrastructure to architecture and the digital world.

The combination of these seemingly controversial issues extends to the present epoch, the ethnographic age, where humans have become one of the most important influencing factors on Earth’s biological, geological, and atmospheric processes.

Highlighting the future of sustainable fashion, Neonyt will host a fashion show on June 23 to launch the Neonyt Lab. This year’s theme is ‘Biosphere-Technosphere’. Thus the focus is on the connection of nature with what man creates with the elements of water, air and earth – from infrastructure to architecture and the digital world.

During the Neonit fashion show, various multi-brand looks are staged – from small independent brands and newcomer labels to internationally established brand and designer pieces, created by renowned stylist Claudia Hoffman. The Biosphere theme complex presents fashion and textiles inspired by nature and its elements while the technosphere theme focuses on circular economy and recycling, fair organizer Messe Frankfurt said in a press release.

Entitled ‘Biosphere-Technosphere’, Neonit combines fashion show themes that at first glance seem contradictory and thus raises questions. Audiences are invited to embark on a journey where the nature of the earth, its elements, and consequently evolutionary processes merge with the concepts of the digital world, creating a new dimension and network system for a revolution in the fashion industry. The event is being implemented in conjunction with natural cosmetics brand and presentation partner Dr. Haushkar.

During the week from June 20-26, 2022, the city of Frankfurt am Main will be dominated by sustainable fashion, design and art. Numerous events will be held across the city under the umbrella brand Frankfurt Fashion Week. Exhibitions, fashion shows, discussions, presentations and open studios invite all interested citizens to explore and experience all aspects related to fashion and sustainable design.

In parallel with Frankfurt Fashion Week, Messe is hosting Neonit Labs at Frankfurt Union Hall June 24-26, 2022, aimed at consumers and fashion professionals interested in sustainability.

Also, June 21-24, Messe Frankfurt will bring together the world-based B2B event Textile, Texpress and Hemtextile Summer Special, highlighting themes of special relevance to international fashion and lifestyle. The Neonit Lab will be held June 24-26, 2022 at Union Hall in Frankfurt am Main.

Fibre2Fashion News Desk (RR)