The US ‘Saysh Iris, led by Athleta, closed the A 8 million Series A round

The US-based community-centered lifestyle brand Saysh, co-founded by Olympian Allison Felix and her brother Wes Felix, has announced the closure of its Series A round at $ 8 million, led by expert consumer fund Iris and Gap’s Performance Lifestyle brand Athlete. Other additional investors in the round include Redpoint Ventures and Springbank Collective.

Saysh will use the new funds to scale its branded e-commerce, wholesale distribution, and community-based retail footprint, which the founders see as a huge growth opportunity. The investment will help offer an expanded product and launch several new activity-specific sneakers. Through the brand’s existing platform, it has been able to successfully test various ideas and concepts to further their product portfolio, the company said in a press release.

In addition, Springbank Collective, an early stage investor in working women and their family infrastructure, has brought together a team of valuable angel investors to support Saish through a special purpose vehicle. Participants included Anne-Marie Slater, an internationally renowned gender and policy expert; Carin Hempel, CEO of New York Road Runners; And Sabia Wade, founder of The Black Dollar and Black Maternal Health Advocate. An official advisor to Springbank Collective, Allison is passionate about their mission for a more equal future.

The US-based community-centered lifestyle brand Saysh, co-founded by Olympian Allison Felix and her brother Wes Felix, has announced the closure of its Series A round at $ 8 million, led by expert consumer fund Iris and Gap’s Performance Lifestyle brand Athlete. Other additional investors in the round include Redpoint Ventures and Springbank Collective.

Redpoint’s 50 percent female start-up team, an industry venture capitalist who has successfully invested in companies like Netflix and Sonos, has also joined the funding round. A long-time sponsored athlete, Allison has decided to leave a sportswear giant after trying to reduce her salary during pregnancy with her first child. Being forced to choose between being a mother and being a professional athlete, Sesh was born a brand that represents the power to create hope, acceptance and change. Saysh continues to advocate for improved maternity leave for athletes and working mothers, as well as better access to healthcare for black mothers.

Saish’s vision is a future where inequality is undermined by women’s creativity and athleticism. The funding rounds in this series, as well as their recently announced first-of-its-kind maternity return policy, further support this view.

“This is an exciting next step for the brand, and we are grateful to the partners who see the potential of Saish to help build a better future for all of us. Saysh, in its core part, celebrates women and their voices and this funding empowers us to lead in that regard. We are now more than ever, in a position to understand and meet the needs of our customers, to pay a much higher price than before, ”he said. Wes Felix, co-founder and CEO of SaishSaid in a statement.

“When we signed Alison Felix as our first sponsored athlete in 2019, we knew we wanted to work differently by supporting her as a mother, athlete and advocate. Today, we are proud to continue accelerating the growth of the Athleta brand through our investment in Saysh, as well as continuing to support Allison as an entrepreneur. ” Mary Beth Lafton, President and CEO, AthleteSaid.

Fibre2Fashion News Desk (GK)

US ‘OshKosh B’gosh has entered the metavers with Super League gaming

Carters, North America’s largest branded apparel marketer for baby and toddlers only, announced OshKosh B’gosh’s first entry into Metaverse in partnership with Super League Gaming. Runway.

OshKosh B’gosh, demonstrating how the apparel brand is evolving to endure from generation to generation, this strategic collaboration will provide an authentic enhancement to popular gameplay on the Metaverse gaming platform, Carter said in a press release.

Fashion Runway gamers will be able to customize avatars and create their own style with their favorite OshKosh B’gosh costumes in-game through Roblox’s new layered costume set. Most of the OshKosh B’gosh clothing featured on the fashion runway will be available for shopping in real life on the website, just in time for the shopping season from school.

Carters, North America’s largest branded apparel marketer for baby and toddlers only, has announced OshKosh B’gosh’s first entry into Metaverse in partnership with Super League Gaming, a new part of the new Roblox Games Fashion runway. ‘

“The fun of childhood was a little different when I wore oshkosh bighosh overall. As we look to the next generation, OshKosh is the perfect brand for today’s parents who can re-imagine a moment when this brand grew up and reunited with their children. This initiative is the first for Oshkosh B’Gosh at Metaverse and marks a milestone in how we reach out to parents in a new, innovative way, associated with a cultural moment. The Super League’s expertise makes them an ideal partner for access to their brand’s metavers, along with their relationships with leading Roblex developers, and attracts parents in a new way. ” Jeff Jenkins, Executive Vice President, Global MarketingSaid.

“The Super League has been providing opportunities for parents to connect with their children through gaming since its inception. We’re thrilled to be able to do this in a whole new way with the iconic children’s clothing brand, Oshkosh B’Gosh. ” Matt Edelman, chief commercial officer of the Super LeagueSaid.

Fibre2Fashion News Desk (GK)

French Fashion House Louis Vuitton No. 1 Luxury Brand: Kantar BrandZ

French fashion house Louis Vuitton is the first luxury brand to reach the top 10 globally in the Kantar BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the luxury market globally and especially in China. Louis Vuitton has seen a 64 percent increase in brand value this year and is the first European brand to reach the top 10 since 2010.

Corrosion is one of the brands leading the way in the new Canter Sustainability BrandZ Index, which shows that sustainability is already responsible for 3 percent of brand equity and is expected to grow, Cantar, a data, insights and consulting firm, said in a media release.

French fashion house Louis Vuitton is the first luxury brand to reach the top 10 globally in the Kanta BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the global and luxury market in China. Louis Vuitton has seen a 64 percent increase in brand value this year and is the first European brand to reach the top 10 since 2010.

The US-based apparel and sportswear brand Nike, which saw a 31 percent increase in brand value from $ 83,709 million in 2021 to $ 109,601 million in 2022, topped the apparel segment. The American e-commerce marketplace Amazon, with a brand value of $ 281,695 million in 2022, ranks first in the retail segment.

The epidemic has further accelerated the growth of e-commerce in the retail sector, so brands with strong connections to consumers have been able to sustain their growth online and beyond, Kantar said.

“Strong brand alliances are based on a customer’s willingness to pay and for companies that want to offset speaking inflation is no more important,” he explained. Martin Guerrero, head of Canter BrandZ. “This year’s results show the value of continued investment in brand and marketing capabilities as a way to maximize business returns, regardless of market conditions.”

Fibre2Fashion News Desk (KD)

US ‘Victoria’s Secret’ brand has made its debut in Happy Nation Metavers.

Happy Nation, the brand of Victoria’s Secret in the United States, has announced its debut on Metaverse with an immersive integration into Roblox. Integration has a Virtual Happy Nation Hub with three Obstacle Courses (Obbys), reflecting the core pillars of each themed Happy Nation, friendly to the planet, giving, and connected to the community.

The integration also includes a play-to-donate partnership with the benevolent partner Undies for everyone. Happy Nation was launched in April 2022 with preliminary details of plans to enter Metavers, the first for any brand within Victoria’s Secret family. As a fully digital brand for tweens, the Roblox platform’s Happy Nation Hub is a unique way that the brand plans to engage and inspire this core audience. According to a press release from Victoria’s Secret, Hubby lives in Beauvais, a popular role-playing experience at Roblox, and was created in collaboration with SuperAwesome, a kidtech platform that enables secure digital engagement with young viewers around the world.

Members of the Roblox community can find the Happy Nation Hub through a branded portal located in the main square of the Beauview experience. From there, they can access three OBs. ‘Friendly to the Planet’ Obi focuses on ecological and sustainable themes where Happy Nation bees pollinate flowers until they emerge in a place where competitors can jump on them to reach higher levels. This OB also includes a butterfly-directed labyrinth.

Happy Nation, the brand of Victoria’s Secret in the United States, has announced its debut on Metaverse with an immersive integration into Roblox. Integration has a Virtual Happy Nation Hub with three Obstacle Courses (Obbys), reflecting the core pillars of each themed Happy Nation, friendly to the planet, giving power and connecting with the community.

The ‘Empowered to Give’ OB is designed to encourage others to give so that participants can collect gifts for a non-player character (NPC) at the end of the game. According to Victoria’s Secret, ‘Connecting with Our Community’ is a friendship-themed OB, which encourages collaboration as community members work in groups of three to overcome obstacles, according to Victoria’s Secret.

The scheduled course can be explored in any order and involves running, jumping and solving puzzles while collecting Happy Nation rainbows to meet personal ‘happy meters’ along the way. Completely filling the meter results in celebration fireworks, speed increases, and double points for rainbow collection until Obby ends.

There is a Virtual Happy Nation Tote Bag Award for completing an OB. While in the hub area, visitors can view the Happy Nation capsule collection, visit the photo booth, relax in the outdoor lounge area, or visit the Wall of Happy, displaying the usernames of those who have completed the three OBs.

“The Happy Nation brand was launched to reflect the needs and values ​​of General Alpha, with their parents in mind. Inclusion and environmental sustainability are central to who they are. As the most tech-savvy generation yet, we wanted to introduce them to Happy Nation in the digital space where they choose to spend their time, Metavers. This is a new population and environment for our company. Metaverse Integration is an exciting project for our team and it is a big step in our journey to be honestly involved with our Happy Crew and collaborating with great organizations like Undies for Everyone, providing new underwear for children in poverty or crisis. ” Susan Anderson, Creative Vice President of Happy NationSaid in a statement.

“The insecurity of underwear – the lack of adequate, clean and fitting underwear – is a growing problem in the United States and creates a challenging ripple effect for children who are often in crisis that can hinder success in the classroom and on the playground. Acknowledging the importance of basic needs, we are excited to partner with Happy Nation to provide new underwear to those most in need. ” Amy Weiss, executive director of Undies for AllSaid.

“Today’s pre-teen and twin listeners are coming of age at a time when immersive game and early metavers experiences are becoming increasingly well-established. These places are so popular because they allow gamers to express their identities, think critically, socialize and learn new skill sets. Happy Nations integrates with the bright, gender-free and fun Obis that creates a difference that makes a difference to other IRLs. The experience is innovative, entertaining and returns to a charitable purpose – all the key elements of a happy nation, “said David Cook, chief of The Christian Science Monitor’s Washington bureau. John Hamblin, Gaming Creative Director of SuperAwesamSaid.

Fibre2Fashion News Desk (GK)

7 for the new collection of Adidas & Parley for the Oceans partner from Germany

Germany’s Adidas has partnered with For the Ocean to create a tennis collection made of plastic plastic waste from the sea. The collection is designed to help eliminate plastic waste while still being fully operational on tennis courts. All of the clothing in the collection is made of Parle Sea plastic parts and features engineered patterns and laser-cut execution, enabling players to perform on the court.

Ahead of the most prestigious grass court tournament of the summer, the collection will premiere on the court by Adidas athletes Felix Agar-Aliasim, Elena Rybakina, Maria Sakkari, Dominic Thiem and Stefanos Sitcipas.

Cyril Guttsch, CEO and founder of Pearl for the Ocean, Commented, “This new collection will premiere for the first time among the most legendary tournaments of the year. And seeing Adidas athletes compete in gear made of ocean plastic makes them a true symbol of change. But we won’t stop there – to turn this global tennis event into a powerful influence, Pearly promises to stick a plastic bottle off the island for every minute they play on the court. For the ocean. Help from home court

Germany’s Adidas has partnered with For the Ocean to create a tennis collection made of plastic plastic waste from the sea. The collection is designed to help eliminate plastic waste while still being fully operational on tennis courts. All the garments in the collection are made with Parle Sagar plastic and feature engineered pattern.

Dominic Thiem, a tennis player, says “I want to use my platform to inspire positive change and caring for the planet should be a top priority for everyone. So I look forward to seeing the Adidas x Parley FW22 collection in court to help raise awareness about helping to eliminate plastic waste. As a global community we We have to do something together. “

Clothing collection features style for men and women. For female players, the collection includes a dress, match tank, crop top, shorts, knitted jacket, knitted pants and a skirt, and for male players, the collection includes T-shirts, shorts, polo shirts, 2-in-1 shorts. , Jacket, knitted tee and knitted pants. It is available with Morse code engineered pattern and laser-cut execution, inspired by Sea workers. The prominent color of the collection is yellow and white with black accents.

An Adidas athlete will clean up a plastic bottle from the island every minute during the Perle for the Ocean tournament. The Adidas x Parley FW22 Tennis Collection is now available for Adidas Creators Club members.

Fibre2Fashion News Desk (HO)

Copenhagen Fashion Week SS23 show schedule unveiled

Copenhagen Fashion Week has unveiled the SS23 show schedule which will be held in Copenhagen from 9-12 August. The schedule includes a curated list of events, presentations, discussions and activations, as well as 35 shows that will be published soon. The full series will be available to watch live on the CPHFW YouTube channel, which will be streamed live on the homepage.

“The release of a timetable combined with such incredible brands only highlights the new expressions, innovations and experiments that our designers and their wider creative network are performing on the world stage at Copenhagen Fashion Week here. We look forward to welcoming our guests – both international and local.” Back in our city that will come alive in a range of new inspirational perspectives, ” Sicily Thorsmark, CEO Copenhagen Fashion WeekSaid.

Copenhagen Fashion Week has unveiled the SS23 show schedule which will be held in Copenhagen from 9-12 August. The schedule includes a curated list of events, presentations, discussions and activations, as well as 35 shows that will be published soon. The full series will be available live on the CPHFW YouTube channel – streamed on the homepage.

Recognition for the SS23 version will open July 1 Through the accreditation system, it will be possible to RSVP all desired runway shows for the August edition throughout the show schedule – all brands will respond individually to each request. Recognition for SS23 will be announced through newsletters and across the IG channel.

The schedule of events and presentations will first be published from 27 June, with events and presentations being added until 25 July. Each event and presentation list will have contact details to request attendance.

The SS23 talk program will be released on June 30. Discussions will cover issues of emerging talent, men’s clothing, inclusion, durability and the wider creative industry.

Fibre2Fashion News Desk (RR)

American Twitter has launched a new shopping feature product, Drops

US-based social media company Twitter recently announced a new shopping feature – Product Drops, which helps shoppers stay updated with the brand’s recent collection launch.

With the product drop, when a merchant tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the tweet. With one tap, users can request to be reminded of the drop On launch day, users receive an in-app notification in their Notifications tab 15 minutes before and during the drop-off. When users click on the notification, they will see a “Shop on Website” button to purchase the item on the merchant’s website.

Twitter recently announced a new shopping feature – product drops, which helps shoppers stay updated with the brand’s latest collection launch. With the product drop, when a merchant tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the tweet. Some brands, including the upcoming Drop, include Dior and Fossil.

When users click on the merchant’s tweet, they can open the product details page – a full-screen space where one can see all the information needed to make informed purchasing decisions. It includes prices, photos, product descriptions and a clickable hashtag that will show users what other buyers on Twitter are saying about the product.

For now, only US shoppers who use Twitter in English on iOS devices will be able to view and engage with product drops. The social media company is testing product drops with selected managed partners. Some brands including the upcoming Drop include Dior, Fossil x Jeffstaple, Homedepot, Lego and Unionlosangeles.

Fibre2Fashion News Desk (HO)

Improve summer wellness with plant-based apricots

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Designed to promote sweet dreams and deep sleep, this elegant formula combines quick-acting flax with GABA and the soothing botanical, L-theinine, melatonin and lavender to soothe you with just one drop.

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Experience clean hydration and electrolyte refill with Aprico micro-filters, 100% pure phytoplankton sea mineral solution. Each travel-friendly bag contains up to 78 essential minerals and rare trace elements before, during or after activities and exercises for quick recovery and rejuvenation.

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The sun is nature’s way of supplying vitamin D. However, the use of sunscreen, living in certain latitudes and lack of sun exposure can lead to deficiency of this vitamin. Aprico combines vitamins D and K to maximize the effects of basic D and indicate where it is most needed. Support healthy D layers – rain or shine – with these filler drops.

Photo courtesy of Aprico

Rihanna Pride has started the month with the collection Savage x Fenty Sophomore

Barbadian singer, actress, fashion designer and businessman Rihanna Pride has dropped off the Savage x Fenty sofomore collection to celebrate 2022. There are 4 collections in the range – Forever Savage, Tagged by Savage, Carnival Mesh and Show your color made of different materials like mesh. Fabrics, fishnet, lace and glass gems.

“A collection is celebrating every body #SavageXPride. Celebrate the vibrancy and diversity of Pride with our new collection and stay tuned throughout the month for content that will excite you exclusively. In this proud month, Savage X Fenty is proud to support @glaad financially with a grant. And, in partnership with @cralionelfdn, Savage X Fenty will provide a grant that will be distributed to @ forthegworls, “the brand said in a post on Instagram.

The brand is among the LGBTQIA + models and icons featuring Rupal’s drag race contestant Plastic Tiara, legendary Hani Balenciaga, Fire Island star Thomas Matos and plus-size influential Nicki Garza as new collection models.

Barbadian singer, actress, fashion designer and businessman Rihanna Pride has dropped off the Savage x Fenty sofomore collection to celebrate 2022. There are 4 collections in the range – Forever Savage, Tagged by Savage, Carnival Mesh and Show your color made of different materials like mesh. Fabrics, fishnet, lace and glass gems.

A Savage X Pride truck will sell pieces from the new collection June 11-12 in Los Angeles, USA. It is also available online and in retail stores.

Fibre2Fashion News Desk (KD)

US ‘Forever21 collaborates with Barbie to collect on Metavers

American fashion retailer Forever21 has partnered with global toy brand, Barbie, for a limited edition collection that will be available in-store, online and metaverse at Forever21 Shop City in Roblox.

This collection includes vintage style clothing items inspired by Barbie Dreamhouse, swimwear, sleepwear, beauty and accessories as well as home decor. Forever21’s Roblox Experience has been created in partnership with Virtual Brand Group (VBG), a Web 3 fashion designer, game developer and retailer that creates immersive metaverse experiences.

The Forever21 x Barbie collection uses Roblox’s latest layered clothing technology for 3D clothing, replicating her real life inspiration and campaign that fits the body type of any avatar. The design includes real-world fabrics and details.

American fashion retailer, Forever 21, has recently partnered with global toy brand Barbie to collect a limited edition that will be available in-store, online and metavers at Robox’s Forever 21 Shop City. The collection includes vintage style clothing items, swimwear, sleepwear, beauty and accessories.

“Barbie, a SoCal native, plays in the same inclusive, empowering and fashionable space that our customers like, appreciate and expect from our business. We are thrilled to offer shoppers unexpected line extensions that include online and virtual fashion at the store Barbie and Metavers. It was the perfect collection for our first launch under the Forever LA umbrella, ”he said Winnie Park, CEO of Forever 21.

Available in all Forever21 locations, the Barbie Summer 2022 Collection celebrates fashion from sizes ranging from XS to 3XL and offers an additional assortment for kids.

Fibre2Fashion News Desk (HO)