Partnered with British Vogue for the US Snapchat AR show
Hosted at the Center d’Art La Malmison, Snap & Vogue will showcase clothing designs from the world’s top seven fashion brands and designers. Visitors can walk through the custom-designed rooms to see the contemporary and exclusive fashion designs of the Archive, Balenciaga, Dior, Gucci, Kenneth Ease, Richard Quinn, Stella McCartney and Versace. The front of the exhibition has been digitally “wrapped” by designers using Snap’s landmark technology, transforming the exterior of the building.
Snapchatters around the world will be able to join and use the lenses of these designers available in Lens Carousel which can be found in the Dress Up tab of Lens Explorer.
American camera and social media company Snapchat recently announced a partnership with British Vogue for an artificial reality (AR) show that transforms physical fashion design into an innovative digital experience through the Snapchat lens. The name of the exhibition is Redefining the Body and is curated by Edward Eninfull OBE, Editor-in-Chief of British Consumption.
“It’s always important for me to make fashion accessible to everyone. Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone – regardless of race, gender, sexuality and size – to enjoy and enjoy the fashion of the world’s best designers and luxury brands. It doesn’t get better than that, ”he said Edward Eninfull OBE, Editor-in-Chief, British Vogue and European Editorial Director, Vogue
“We are thrilled to be partnering with Vogue to provide millions of Snapchatters around the world with virtually top designers and brands’ fashion experiences. , “He said Evan Spiegel, co-founder and CEO, Snap.
AR Experiences has been created in collaboration with Arcadia, Atomic Digital Design and Snap’s newly established Paris AR Studio, which focuses on empowering and educating the next generation of manufacturers about the potential for increased reality across art, education and culture.
Fibre2Fashion News Desk (HO)
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