PVH Europe and Infinite Fiber Companies partner to improve sustainability
The new partnership echoes PVH Corporation’s long-term commitment to innovation, circulation and its forward fashion strategy to minimize all negative impacts by 2030, PVH said in a media release.
Fashion brand PVH Europe has announced a long-term partnership with Infinite Fiber Company to enhance the durability of products offered in Europe under the PVH Corp. Calvin Klein and Tommy Hilfiger brands. Infinite Fiber Company uses textile waste regeneration technology to make Infina, which will be used to make PVH products in Europe.
Infinna is a unique, patented reproduced textile fiber that gives virgin cotton a soft and natural look and feel. Made using proven and proven technology, premium-quality fibers can be made from cotton-rich textile waste that would otherwise end up in landfills or be burned. Currently locally derived in Finland by infinite fiber, old textiles are broken down at the molecular level and regenerated as new fibers.
Through a multi-year agreement, PVH Europe has joined a select group of global fashion companies that have secured their Infinar supply in the coming years, as Infinite Fiber Company expects to increase production, with the goal of turning regenerated textile fiber into mainstream material. The future. PVH Europe has an option to recycle its own takebacks and factory cut-offs as raw materials for infinite fiber processing.
“We are committed to partnering with leading companies in the pioneering and like-minded industry that drive more innovative and sustainable products,” he said. Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe. “We are proud to join forces with Infinite Fiber Company to transform our waste into new products. We are truly closing the loop without sacrificing the high-quality that our customers know and expect from our brands.” We look forward to implementing this game-changing technology so that we can reach a new level of circulation as we try to prove the future of our business. “
The first Infinna Tommy Hilfiger T-shirt will be released in Europe in the summer of 2022, with plans to expand into new product segments for future seasons and Calvin Klein.
“We have been working with PVH Europe for several years now, and they were one of the first companies to work with fabrics made from our Infina Textile Fiber,” he said. Kirsi Terho, Key Account Director, Infinite Fiber Company. “It’s great to see the brand enlivening our vision – truly demonstrating just how appropriate our fiber is to the clothes we all wear every day.” We are grateful to PVH Europe for their unwavering support and belief in our technology and look forward to cooperating to make the textile circular a reality. “
Fibre2Fashion News Desk (KD)
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