Tod’s has been working with Mono brand stores in India since 2008 on DLF Emporio, New Delhi and Palladium, Mumbai and the multibrand e-commerce platform Ajio Luxe.
Reliance Brands Limited (RBL) has entered into a long-term franchise agreement with Italian brand Tod’s SpA, through which RBL has become the official retailer of the brand in all segments of the Indian market, including footwear, handbags and accessories. Tods has been operating in India since 2008 with Mono brand stores in Delhi and Mumbai.
The existing channels will be managed by Reliance Brands Limited and will focus on enhancing the brand’s potential in the market and strengthening their digital presence, the two companies said in a media release.
“Combining excellent craftsmanship with a hunger for innovation for new consumers, Todd has created a unique place for itself on the global luxury front. “We are thrilled to be partnering with the brand to maintain the core values of its exceptional quality, craftsmanship and effortless elegance in the Indian market, a name that excels in luxury leather and suede products,” he said. Darshan Mehta is the MD of Reliance Brands Limited.
“We are delighted to partner with one of the country’s leading luxury retailers because we believe that our common passion for quality and a modern and sophisticated lifestyle will allow us to fully express the potential of this important partnership,” he said. Carlo Alberto Beretta, Todd’s General Brand Manager.
Fibre2Fashion News Desk (KD)