South Korea’s SwatchOn launches VMOD digital fashion marketplace
VMOD creates the ability to purchase interconnected digital and physical products from both emerging and well-known fashion brands. Aiming to empower global fashion brands to create without limits, VMOD aims to break barriers to conventional fashion and revitalize brands in new and exciting ways, the company said in a press release.
SwatchOn, based in Seoul, Korea, has launched VMOD, an open market for digital fashion that bridges the gap between real life physical clothing (IRL) and digital fashion ownership (URL). VMOD has established itself as a sister company of global sourcing pioneer and the world’s leading wholesale fashion fabric aggregator, SwatchOn.
To meet the needs of young consumers wherever they are, the platform will enrich the experience of buying and owning clothing across a number of verticals, including AR wearable, physical twin, virtual look, metavers wearable and much more. Over time, Swatchon and VMOD will work together to create URL verticals from IRL for fashion production – from material source to garment production and distribution.
The founders of VMOD focus on championing fashion and culture by telling stories and serving a global community of different creators and collectors from a wide background. For launch, VMOD features Anais Ukraine, a third-generation craftsman and indigenous Peruvian designer who highlights local traditions, textiles and artisans; And Sun Kim, an MA menswear graduate from Westminster University, whose Avant Gard designs are a fantastic interpretation of the society around her.
“We are thrilled to make VMOD a reality and start with emerging designers like Anis Ukraine and Sun Kim. This platform demonstrates that fashion extends beyond IRL design and can be applied to a variety of novel and ground-breaking applications. This is just the beginning of what we plan to do. ” Will Lee, co-founder and CEO of Swatchon and VMOD, Said in a statement.
“To me, the fashion industry and the catwalk can be a place where people really want to hear. And we can start an in-depth conversation about what’s really going on in the world, what’s happening around us. Every time I start a collection, I make a presentation of it.” Want to see – I think about the ongoing social problems in my society; I think about the things that have affected my family; I think about my own legacy and how it can be communicated in my work. And my designs can reach new heights and new audiences, “said David Cook, chief of The Christian Science Monitor’s Washington bureau. UkraineSaid.
“For me, fashion is a visual language that interprets the world around me to communicate a message that resonates with everyday people. Connecting my real-life designs with the digital version via VMOD only helps to further the objective message – it Becomes an addition, ” KimSaid.
Fibre2Fashion News Desk (GK)
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