The new store at 711 New York Avenue has become a physical, digital and virtual museum for the next 10 days, offering customers a brand that combines industry, fashion and technology, the company said in a statement.
Mango, one of Europe’s leading fashion groups, continues its journey through the metavars through art and culture. To celebrate the opening of its flagship store on Fifth Avenue in New York, USA, the company has created a collection of non-fungible tokens (NFTs) featuring the works of three famous Spanish artists: Joan Mirো, Anthony Tapis and Mikel Barcelona.
The New York Store marks the beginning of the expansion of mangoes in the United States and will feature the works of three distinguished artists, as well as NFT shots on screen. The collection will also be featured on the Decentraland Metavers, especially in the Museum District coordinates 16.78, making it the first time a brand has synchronized a physical, digital and virtual experience.
Together with various artists, two works by Mango Miro (Oiseau volant vers le soleil and Tète et Oiseau), two more by Tàpies (Ulls i Creu and Esgrafiats) and one by Barcelona (Dilatation) have given birth to five NFTs. In the interpretation of the work, digital artists have combined different mango garments from the collections currently available in the store.
Based on Mango’s vision to inspire the world by sharing his passion for Mediterranean style and culture, NFTs give birth to digital artwork such as Mediterranean is on You, The Mediterranean Wave and Mediterranean Muses.
As we did in March to celebrate Metaverse Fashion Week, Am will display five works of art in a virtual space in Decentralia. In parallel, five NFTs will be uploaded to the OpenSea platform, a leading marketplace of non-fungible tokens, which uses blockchain technology, but will not be sold.
To develop digital artwork, he collaborated with Mango artist Farkas (of Argentine-Hungarian descent and based in Buenos Aires, who specializes in digital art) and one of the leading artists in the Spanish art scene, Marcos Tamargas, who has been painting all the Nobel Prize-winning women since 2019; As well as Feran Sanchez, a member of the Mango IT team and a 3D industry expert. In addition, La Frontera has chosen the VR team to participate in creating an NFT as a starting point for their collaboration to introduce me to the world of virtual arts and metavers.
In addition to five works of art in the NFT format, Mango has created four new wearable products that will go on sale. These are four digital outfits, two of which reproduce women’s cloudy blouses and trousers. The final is some virtual sunglasses inspired by traditional mango sunglasses.
In addition, Mango has developed a wearable POAP (Proof of Attendance Protocol), a type of NFT that recognizes attendance at an event.
Mango entered Metavers last March. As a brand value of culture, the company has launched three unique works of art in NFT format, which were created jointly with cryptocurrency Farcas. These three works were exhibited in the Descentraland Museum District during the first edition of Metaverse Fashion Week.
Fibre2Fashion News Desk (KD)