“In line with our expansion plans and to meet the high demand for our amazing Nubi brand, we have decided to launch Nubi in ten more countries. At the end of April, our online retailer launched the first phase of a large-scale launch, ”he said. Claus Meldgaard, Vice President of Sales Kapahal.
Newbie, a Swedish lifestyle brand for kids, has expanded to ten new markets. New markets, including online retail, are Austria, Belgium, Czech Republic, France, Latvia, Lithuania, Luxembourg, the Netherlands, Portugal and Slovakia. Earlier, newcomers were found in Sweden, Norway, Finland, Poland, the United Kingdom and Denmark.
“So far, we have received a very good response and a great reception in the new market, and there are many requests to launch Newbie in many more countries. Through eCommerce, we can grow our business and online presence, and we see incredible potential in both existing and future markets, ”Meldgard explained.
The newcomer presents a nostalgic, timeless style with a clear durability focus. The color palette is soft, the prints are hand-painted, and the costumes are designed to go from baby to baby. Each collection is made with more durable materials, where all cotton is organic and most are GOTS-certified. Newbie offers a full-range wardrobe for 0-8 year olds, along with beautiful interior design details for the Newbie Woman and Newbie Room children’s nursery and playroom, Newbie said in a press release.
“Our customers make amazing sacrifices. And in our #newbielovers community, the brand has a huge following beyond our existing market. We managed to create an important interaction with our followers in a two-way love story that is only getting stronger all the time. It makes us more proud and happy to be able to offer our beautiful brand to more fans, ”he said Ann-Charlotte Lindquist, Brand and Store Manager at Newbie.
“The next step is to analyze this launch and further develop Newbie to be able to offer the brand in more countries in the near future,” Meldgard added.
Fibre2Fashion News Desk (RR)