The most admired asset in the last 10 years

Bob’s watch

Bob’s Watch, the largest e-commerce retailer of pre-owned Rolex and luxury watches, has compiled an in-depth report from sales data over the past decade and analyzed how Rolex’s values ​​have performed in the secondary market during this time. What they got is shocking!

When the company analyzed the performance of all Rolex, there were two models in particular that stood out. Stainless-steel submarine ref. The 16610 was simply the best-selling Rolex at the time, when Daytona was the most acclaimed model, with an average pre-owned value of over $ 30,000.

No wonder Rolex is in demand. After all, it is the best known brand in the world. Surprisingly, Timepiece has performed better than any other investment over the past decade. They evaluated data from macrotrends.net, including inflation-adjusted values ​​for gold and a percentage increase in gold and real estate, based on average sales price data for homes sold in the United States from the Federal Reserve Economic Data (FRED) database. It turns out that Rolex watches have surpassed both.

“We’re amazed at how much the standards are appreciated,” said Paul Altierre, founder and CEO of Bob’s Watch, in an interview with Baron’s. “We were hoping to get into the top three, so we’re glad it was number one.” They then evaluated data from macrotrends.net, including inflation-adjusted values ​​for gold and a percentage increase in gold and real estate, based on data from the Federal Reserve Economic Data (FRED) database on the average sale price for homes sold in the United States. It turns out that Rolex watches have surpassed both.