This funding will support Burmese’s ongoing investment in African brands, which will support capacity building and brand development. In the second phase, Birimian and Trail, a long-term investment firm co-managed by Birimian X Trail, will invest at least € 5 million annually in a carefully selected portfolio of brands. The investment is expected to be the company’s first close by the end of the year, the two companies said in a media release.
Trail will support Burmese in its value creation strategy using its network of partners, advisors and key stakeholders. The partnership with the Burmese will, in turn, help Trail bring its expertise to the African continent, harnessing the knowledge of the Pan-African fashion market and the emerging business of designers.
Burmese, an operational investment company dedicated to emerging brands in the African heritage, and European asset management firm Trail have announced a strategic partnership jointly designed to support African fashion houses and premium emerging brands. The first step in this alliance will be the investment of the trail in the dedicated investment vehicle of the Burmese.
The Burmese X-Trail will provide African Heritage brands with both operational and financial support that will give them access to powerful networks of specialists to help them scale up and reach new markets. Burmese aims to build a portfolio of more than 20 luxury fashion houses and emerging brands over the next five years. The partnership also offers an alternative to the traditional private equity model, designed to support long-term brand development. The new model will create increased value in African fashion – designers, investors and textile manufacturers alike will benefit.
Institut Français de la Mode: This development is the second pillar of Birimian’s quality-building strategy since the launch of the acceleration program in partnership with IFM-Birimian Accelerator x Africa.
As part of this partnership, the Burmese will open a delegation in Paris that will oversee part of its activities, located in Trail’s office.
“We are thrilled by this alliance, and especially important to me because it marks an important milestone for the Burmese within a year of our launch. Partnering with Trail strengthens the credibility of our approach, our business model, brand development and investment strategy in the African fashion and creative scene. I am pleased to be able to expand the trail’s horizons and look forward to supporting them in further developing their activities across the African continent, “he said. Lorraine Kausi-Olson, founder and executive chair of Burmese Holdings.
“We look forward to this partnership with the Burmese. This is a new initiative for Trail, which holds a lot of promise, considering the huge potential we see as a new investment frontier on African heritage brands and more generally on the African continent. Trail has built strong relationships with various investors geographically and this new initiative is fully in line with our mandate, ”he said. Javier Marin, managing partner of Trail Capital.
Fibre2Fashion News Desk (KD)