US ‘Forever21 collaborates with Barbie to collect on Metavers

American fashion retailer Forever21 has partnered with global toy brand, Barbie, for a limited edition collection that will be available in-store, online and metaverse at Forever21 Shop City in Roblox.

This collection includes vintage style clothing items inspired by Barbie Dreamhouse, swimwear, sleepwear, beauty and accessories as well as home decor. Forever21’s Roblox Experience has been created in partnership with Virtual Brand Group (VBG), a Web 3 fashion designer, game developer and retailer that creates immersive metaverse experiences.

The Forever21 x Barbie collection uses Roblox’s latest layered clothing technology for 3D clothing, replicating her real life inspiration and campaign that fits the body type of any avatar. The design includes real-world fabrics and details.

American fashion retailer, Forever 21, has recently partnered with global toy brand Barbie to collect a limited edition that will be available in-store, online and metavers at Robox’s Forever 21 Shop City. The collection includes vintage style clothing items, swimwear, sleepwear, beauty and accessories.

“Barbie, a SoCal native, plays in the same inclusive, empowering and fashionable space that our customers like, appreciate and expect from our business. We are thrilled to offer shoppers unexpected line extensions that include online and virtual fashion at the store Barbie and Metavers. It was the perfect collection for our first launch under the Forever LA umbrella, ”he said Winnie Park, CEO of Forever 21.

Available in all Forever21 locations, the Barbie Summer 2022 Collection celebrates fashion from sizes ranging from XS to 3XL and offers an additional assortment for kids.

Fibre2Fashion News Desk (HO)

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