The deal is in addition to USC’s existing relationship with Nike, the official clothing and fan merchandise supplier of 21 Varsity Trojan Sports.
HBI, which owns the iconic champion and Haynes brand, will design, manufacture and distribute a wide range of eco-forward alternative clothing brands, men’s, women’s, unisex, youth, children’s and toddler fan clothing. HBI will create special activations and improved retail presentations starting January 2023. The company brings in interior design skills, production efficiency and a commitment to responsible, transparent production with a focus on people, planets and products, the company said in a media release. Statement
HanesBrands (HBI), the largest supplier of collegiate fan clothing, has announced a primary clothing partnership with the University of Southern California (USC). The ten-year agreement gives HBI the exclusive right to mass and mid-tier retail channels to develop a customer-driven collection of fan clothing that will expand the university’s retail footprint.
USC joins the University of Texas, The Ohio State University, the University of North Carolina, the University of Georgia, Villanova, the University of South Carolina, and the University of Cincinnati as primary clothing partners with HBI.
“USC has a proud tradition, and we are thrilled to support the school in providing fan clothing that customers will love. Our iconic brands and unique products resonate with consumers around the world and will help increase fan engagement for USC, ”he said. John Frere, HBI president of licensed sportswearSaid in a statement.
“We are excited to enter into a long-term partnership with HBI. Their iconic brand collection, retail success, and commitment to sustainability and responsible sourcing make them suitable for USC. We are confident in HBI’s ability to serve the growing market of providing quality clothing to our fans, alumni and alumni, ”he said. Matt Quran, USC Director of Trademarks and LicensingSaid.
Fibre2Fashion News Desk (GK)