US ‘Hello Kitty & Nike has launched a limited edition co-branded collection

Hello Kitty has teamed up with sneaker and apparel brand Nike to launch a limited-edition collection. The Hello Kitty and Nike collections include Sunrio’s signature Kawaii style across Nike shirts, sweatpants, hoodies and Nike Air Presto.

The Hello Kitty Nike Air Presto is a hangout of 13 colorways that debuted in the model’s initial roll-out, with Hello Kitty taking center stage as the character representing this colorway. Additionally, details of the Hello Kitty Nike Air Presto design intentionally include happy moments and moments of wonder and excitement, including hello kitty custom molded heels, surprise bows on sneaker tongues and sunlight and rainbows, the Hello Kitty said in a press release.

Hello Kitty, known for spreading happiness across generations, has teamed up with a sneaker and apparel brand based in Nike, USA to launch a limited-edition collection. Both brands have a history of inspiring and innovative trends and this historic partnership will help to enhance the everyday through extremely beautiful personal styles and expressions.

The collaboration follows an unpublished Hello Kitty collection designed by Nike in 2004 in partnership with Hiroshi Fujiwara, celebrating the 30th anniversary of Hello Kitty. Although the collection has never been fully produced and released to the public, the partnership between the two brands has reached almost mythical proportions in hunting with super fans.

“We’re excited to finally combine our respective brand icons – Hello Kitty’s Red Bow and Nike Shake. We know that our friends and fans often use the Hello Kitty as a museum for self-expression. This collection combines their love for Nike and their commitment to style and movement, as well as their connection to it. ” Jill Koch, Senior Vice President of Marketing, Sales and Business Development at Sunrio, a global lifestyle brand best known for the pop icon Hello KittySaid in a statement.

Fibre2Fashion News Desk (GK)

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