US’ JCPenney launches limited edition collection by Prabal Gurung

Inspired by the joy of flowers and their relentless beauty, iMPOWER by Prabal Gurung celebrates all women and brings affordable luxury to JCPenney with 25 size-inclusive styles, the two brands said in a press release.

“This collaboration with JCPenney is a delightful tribute to the strength and resilience of the female spirit,” said New York based designer Prabal Gurung. “This collection is a celebration of diversity, inclusion and optimism and is dedicated to the women who have held my hand and helped me grow. To me, beauty is the inclusion of every shape, every color and that’s the world I live in and the world I wanted to create with this collection.”

JCPenney and fashion designer Prabal Gurung have collaborated for iMPOWER by Prabal Gurung for JCPenney, a versatile collection of dresses and jumpsuits for various occasions, available in stores and online for a limited time this spring. iMPOWER by Prabal Gurung celebrates all women and brings affordable luxury to JCPenney with 25 size-inclusive styles.

“I am very proud of this collaboration with the highly acclaimed designer, Prabal Gurung and our ability to make high quality fashion accessible to all,” said JCPenney Chief Merchandising Officer Michelle Wlazlo. “With this limited-edition collection, we are bringing the beauty of inclusion to life with vibrant colors and feminine designs. This partnership celebrates women and exemplifies our mission to deliver quality and value to our customers.”

Fibre2Fashion News Desk (NB)