NMG has adopted a new animal welfare policy and is committed to eliminating fur products from its inventory by March 2023. Nine months later, the company shared its progress in applying these changes to all NMG brands, including Neiman Marcus and Bergdorf Goodman.
“It is clear that the future is fur-free, and includes the ultra-luxury space. As a leader in luxury retailers, NMG has an opportunity to help us build a better future for our industry,” he said. Geoffrey van Ramdonk, Chief Executive Officer, Neiman Marcus Group. “Since our announcement, we have seen many of our brand partners join the movement, furthering our efforts to implement this much-needed change and create a more sustainable future for fashion.”
Wool inventory levels across Neiman Marcus Group (NMG) have dropped by more than half, and the company plans to continue reducing receipts over the next year. To educate clients about fur alternatives, NMG has begun to introduce several new sustainable and ethical product options in luxury stores for its luxury customers.
NMG has worked closely with the Human Society of the United States in 2021 to develop its animal welfare policy. Over the past eight months, NMG has begun implementing its exit from the fur scheduled for March 2023 and is 100 percent compliant with this new policy, which is in line with the Far Free Alliance guidelines, the company said in a media release.
These important steps include redesigning merchandising assortments and aligning a plan for how fur salons will evolve.
“Our merchandising teams have begun asking brand partners to identify items with preferred product features that will strengthen the new ‘Fashion for Change’ and ‘Conscious Curation’ edits by Neyman Marcus and Bergdorf Goodman, launched this spring,” he said. Chris Demuth, SVP of People’s Service, ESG, and Balancing, NMG.
Both editions will feature products made from durable materials, including bio-based vegan leather – such as Prota Fiori, a Certified B Corporation founded by Jennifer Stucco, which has pioneered the use of apple leather in Italian-made women’s shoes, as well as responsibly crafted products. , Made by various proprietary brands, or promoting enhanced transparency through digital product passports, the release added.
NMG has continued to partner closely with The Human Society and the Textile Exchange to inform their efforts in providing respectable training for brand partners.
NMG’s animal welfare policy and the introduction of its brand new sustainable product editing are expected to help the company meet its goal of increasing revenue from the sale of sustainable and ethical products by 2025.
As shared last year, the existing fur saloons at Neyman Marcus and Bergdorf Goodman stores will be converted into customized spaces for a modern luxury experience. Over time, salons will transform into spaces where change, personalization, dining and other experiential customer moments take place.
Fibre2Fashion News Desk (KD)