US ‘Nike teamed up with Jacques for Runway to Sport
Jacques at Simon Port. Photo: Nike
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I’ve always been inspired by vintage ACG pieces and Nike campaigns from the 90s. With this image in mind, we have designed my favorite Nike shoe humor with its own interpretation of sensitive details and women’s athlete wear with neutral color. It was important for the collection to be accessible to all organizations and to be a natural blend of Jacomas style and Nike performance, ”he said. Simon Port Jacomas, its creative director Jacques.
US sportswear brand Nike has partnered with Simon Port Jacques to intensify the celebration of the multidimensionality of contemporary athletes. Jacquemus, its unnamed brand, is Nike’s latest female-centric partner. Nike x Jacquemus launches exclusively on jacquemus.com on June 28 and early summer 2022 across Nike retail worldwide.
Backed by Nike’s rich heritage, Jacques imagines a world where outdoor pursuit and court sports come in a new, integrated aesthetic. The upcoming clothing and footwear collection, which will be released later in the summer, combines various Hallmark Nike designs with unisex footwear and accessories as a way to invite integrated sports-centric style into everyday life, Nike said in a press release.
“When we collaborate with Nike, it’s always a 50-50 union where each partner comes together to move the other forward in a way that cannot be done alone. With Jacquemus, we’ve been able to draw from the vintage ACG inspiration and the interplay of Nike Dri-FIT fabrics, and have considered Hummer-like footwear to create a relationship between sport and style that can only be done with Nike x Jacquemus’s shared lens. Collaboration with Nike, and with partners like Jacques, allows us to expand our sports culture and redefine it for the next generation, “he said. Jarrett Reynolds, Nike VP of Catalyst Apparel Design.
Fibre2Fashion News Desk (RR)
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