US’ NYC alliance unveils IP deal with Solana Hills NFT project

By licensing Solana Hills IP to create products, NYC Alliance becomes the first vertically-integrated global apparel company to acquire, re-mint and expand an NFT collection for its designs. The partnership with Solana Hills will allow NYCA to offer a new level of engagement within the NFT space by leveraging the speed, efficiency and scalability of Solana Blockchain while creating unprecedented opportunities for consumer engagement, the NYC Alliance said in a press release.

The partnership with global fashion company NYCA will advance Solana Hills into a leading global brand, shoppable online and IRL, with community involvement all the way. The portfolio, which boasts more than 1,000 retailers and partners, ranges from large department stores and boutiques to discount and big-box stores. NYCA’s vertically-integrated model allows rapid product turnaround with in-house design and sales teams, showrooms and direct lines to many of the world’s largest retailers.

NYC Alliance (NYCA), a privately owned, multi-platform apparel company in the US, has announced a game-changing partnership with NFT project Solana Hills. The deal cements the company’s status as a key player in bridging the gap between Web2 and Web3 by bringing its innovative branding and omni-channel strategies to the world of NFTs.

While the utility of NFT projects is initially limited to Web3, there are IRL opportunities for sustainable scaling and expansion, thanks to vast retail networks and distribution channels. Creating value through innovative utilities is essential to the growth, success and sustainability of Solana Hills, as is connecting, supporting and rewarding both Web3 and Web2 communities by establishing a new revenue sharing model.

Committed to long-term and sustainable growth, both companies are confident that the partnership will be transformative for the space and raise the bar for NFT-related merchandise.

Fibre2Fashion News Desk (GK)