OshKosh B’gosh, demonstrating how the apparel brand is evolving to endure from generation to generation, this strategic collaboration will provide an authentic enhancement to popular gameplay on the Metaverse gaming platform, Carter said in a press release.
Fashion Runway gamers will be able to customize avatars and create their own style with their favorite OshKosh B’gosh costumes in-game through Roblox’s new layered costume set. Most of the OshKosh B’gosh clothing featured on the fashion runway will be available for shopping in real life on the website, just in time for the shopping season from school.
Carters, North America’s largest branded apparel marketer for baby and toddlers only, has announced OshKosh B’gosh’s first entry into Metaverse in partnership with Super League Gaming, a new part of the new Roblox Games Fashion runway. ‘
“The fun of childhood was a little different when I wore oshkosh bighosh overall. As we look to the next generation, OshKosh is the perfect brand for today’s parents who can re-imagine a moment when this brand grew up and reunited with their children. This initiative is the first for Oshkosh B’Gosh at Metaverse and marks a milestone in how we reach out to parents in a new, innovative way, associated with a cultural moment. The Super League’s expertise makes them an ideal partner for access to their brand’s metavers, along with their relationships with leading Roblex developers, and attracts parents in a new way. ” Jeff Jenkins, Executive Vice President, Global MarketingSaid.
“The Super League has been providing opportunities for parents to connect with their children through gaming since its inception. We’re thrilled to be able to do this in a whole new way with the iconic children’s clothing brand, Oshkosh B’Gosh. ” Matt Edelman, chief commercial officer of the Super LeagueSaid.
Fibre2Fashion News Desk (GK)