The PVH + plan will connect Calvin Klein and Tommy Hilfiger – each with higher global brand awareness and deeper loyalty – through five key drivers such as product wins, consumer engagement wins, digitally led marketplace wins, more than ever before. Develop and invest in a demand- and data-driven operating model and drive efficiency.
These five basic drivers apply to each business of PVH and are activated in regions to reflect consumer differences and their unique expectations. Utilizing the full power of Calvin Klein and Tommy Hilfiger, PVH is building its market-leading power in Europe, accelerating from the power of Asia Pacific and unlocking the full potential of its brands in the United States, the company said in a press release.
PVH Corp has launched the PVH + plan, its multi-year, strategic growth plan, providing an overview of the opportunities to fully harness the power of its two iconic global brands across all regions and sharing how the plan will achieve its financial objectives. The PVH + plan is a strategy to accelerate growth based on the core strengths of the company.
“For a successful 2021 accelerated recovery and record earnings per share, our priority now is to connect with consumers in a way that reflects the winning trend in the ‘new normal’ and creates long-term value. Implementing PVH + The two most famous brands will accelerate the growth of Calvin Klein and Tommy Hilfiger. Stefan Larson, CEOSaid.
“Our new, multi-year strategic growth plan leverages the global power of our brands and reflects the exciting opportunities we see across our channels and geographically. As we invest in fully capitalizing on the global, digital and DTC-centric potential of our plans, we will also pursue skills that together accelerate revenue growth and deliver strong and sustainable shareholder returns, ”he said. Jack Coughlin, Chief Financial OfficerSaid.
Implementation of the PVH + plan is expected to achieve a compound annual growth rate (“CAGR”) of approximately $ 12.5 billion high single-digit between 2021 and 2025. Key drivers of revenue growth across brands, regions and channels include Calvin Klein’s balanced growth and Tommy Hilfiger’s global single-digit CAGR in Europe and America; Asia Pacific mid-teens CAGR, 20 percent on digital channels + CAGR.
Fibre2Fashion News Desk (RR)