The opening of the Miami store marks Ralph Lauren Corporation’s targeted expansion across North America, Europe and Asia, as part of its next chapter-acceleration strategy, the company said in a press release.
The 4,135 sq ft shop draws inspiration from contemporary yachts and waterfront residences, with warm teak wood planks and white tile floors, paired with blonde mahogany wood millwork and stainless steel and black ebonized details. A collection of Ralph Lauren home furnishings and bold, modern artwork complete the space’s rich layering.
Ralph Lauren has opened a new luxury concept store in Miami’s Design District, offering a curated selection of apparel, accessories and one-of-a-kind handbags. The store will accept cryptocurrency as a method of payment and has interactive digital screens that allow customers to discover and explore any item available in North America.
To celebrate the opening, Ralph Lauren collaborated with Poolsuite, a Web3 community rooted in the Miami lifestyle, to unveil a multi-layered partnership that engages a new audience. A co-designed Ralph Lauren x Poolsuite NFT will be gifted to all existing Poolsuite community members, unlocking exclusive access to a special event. Additionally, the store will accept cryptocurrencies as a means of payment in partnership with BitPay, including Bitcoin, Ethereum and Polygon.
Interactive digital screens in-store will unlock the full breadth of Ralph Lauren products, allowing customers to discover and explore any item available in North America, book interactive styling appointments, consolidate their wish lists and more.
The brand will engage the Design District’s vibrant community with innovative and immersive moments throughout the year.
Fibre2Fashion News Desk (DP)