Launched last year, the program works with 36 people aged 17-20 to develop the relevant knowledge, skills and experience needed for Pathway in the sneaker industry. The program ended with a drop of Reebok sneakers designed, created and marketed by three students: Isaac Reeves, Ashley Hamilton and Ben Gass. The product will be available online and at APB locations in Columbia, Greenville, Charleston, Tallahassee and Jacksonville, Reebok said in a press release.
US ‘Reebok, the iconic lifestyle brand; In partnership with Yellowbridge, an online learning platform focused on Creator Economy; Sneakers and fashion specialized retailer APB; And the national education and workforce nonprofit, Jobs for the Future (JFF), has announced the end of their first partner online education and mentoring program.
The 36 participants were selected through a rigorous national submission process that began in the spring of 2021. Once selected, students were involved in online instruction held weekly for 12 weeks. Content from Yellowbridge’s popular Sneaker Essential Course (created in collaboration with FIT and Complex), pro bono instruction with live mentorship from Reebok and APB leaders. The program covers the development of sneakers in the market from concepts including design, sales, marketing and C-to-C retail market. All participants created a final project that included the design, production, and retail and marketing strategies of a unique sneaker.
“There is a perception in the sneaker industry that the only way is to follow the traditional path through the design channel – we wanted to turn that belief on its head. In support of this program, these talented students now have valuable experience and portfolio pieces “We are honored to be a part of that process, regardless of the path they take.” Shawn Finuken, Vice President, Reebok WholesaleSaid in a media statement.
“Our Sneakers Essentials course is enhanced by the work we have done with Reebok, APB and JFF. Students were able to interact directly with Reebok and APB experts representing all aspects of the industry. We are extremely proud of what all participants have achieved. We look forward to working with our partners on future career pathway programs. ” Michael Godshal, chief creative director at YellowbridgeSaid in a statement.
“At JFF, we partner with innovators who are creating new models and solutions toward social and economic progress. Yellowbrick’s program not only works because it helps people build skills through job-oriented learning and career search, but it also invests in long-term growth through mentoring, social capital and network connectivity that enables students to access. In a high-growth sector like creative – and sustainable – careers. ” Christina Francis, Executive Director, JFFLabsSaid.
Fibre2Fashion News Desk (GK)